Most people who exhibit at trade shows overlook a\u00a0powerful publicity tool that’s just waiting for their news.<\/p>\n
It’s the trade show daily, the newspaper that offers a bird’s-eye view of what’s happening that day at the show.<\/p>\n
When I first attended the BookExpo America convention last year, I was kicking myself for not paying closer attention to the dailies. I missed meeting Gene Hackman, one of my favorite actors, who was stationed in a section of the exhibit hall, autographing copies of his new book. I’ll never make that mistake again.<\/p>\n
You shouldn’t either. If you’re exhibiting, contact trade show organizers a few months before the show for the name of the person to whom you should send pr news releases and pitches so you can be included in the dailies. These newspapers are looking for news such as:<\/p>\n
\u2022 Interesting booth exhibits<\/p>\n
\u2022 Interactive games, polls, surveys and other attractions at your booth<\/p>\n
\u2022 Enticing give-aways<\/p>\n
\u2022 The most unusual products being introduced<\/p>\n
\u2022 Celebrities who will be at the booth or stationed elsewhere in the convention center to talk with attendees, sign autographs or give a speech<\/p>\n
\u2022 Interesting profiles of company execs, celebrities, or those giving the keynote speeches<\/p>\n
\u2022 Stories about emerging trends that will be evident at the show<\/p>\n
All those tips will help drive traffic to your booth.<\/p>\n
– Joan<\/em><\/p>\n
![\"Reblog](\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=24632daa-53df-4235-99cb-d0b1e0423da1\")
<\/a>