{"id":3120,"date":"2009-11-17T13:14:55","date_gmt":"2009-11-17T18:14:55","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=3120"},"modified":"2010-02-25T10:16:59","modified_gmt":"2010-02-25T15:16:59","slug":"increase-online-sales","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/increase-online-sales\/","title":{"rendered":"3 Ways To Increase Online Sales"},"content":{"rendered":"<p style=\"text-align: left;\">\u201cOur site gets 1300 visitors a week and we have a subscriber email list of 46,000 \u2014 but our sales have shrunk this past year. Last month we made less than $10,000 and revenues keep slipping. What are we doing wrong? What do we need to do get more people buying?\u201d<\/p>\n<p style=\"text-align: left;\">\u2014 Jim from San Diego<\/p>\n<p style=\"text-align: left;\">Do you want your web site to bring in more sales, too?<!--more--><\/p>\n<p style=\"text-align: left;\">How can you make this happen?<\/p>\n<p style=\"text-align: left;\">Three months ago Jim signed on as a <a href=\"https:\/\/www.marketingforsuccess.com\/mentoring.html\" target=\"_blank\"><span style=\"text-decoration: underline;\">personal coaching<\/span><\/a> client and step by step, I showed him the simple things to do to convert more visitors to buyers. \u00a0Now his site is gaining traction, he\u2019s doubled the sign-up rate to his newsletter, people are responding to his sales letters, and revenue has jumped by over 100%.<\/p>\n<p style=\"text-align: left;\">Wouldn\u2019t you like to double your revenue in 3 months?<\/p>\n<p style=\"text-align: left;\">Creating a top selling web site is something like baking a cake. Use the wrong ingredients or the wrong amounts and no one will eat the tasteless thing, no matter how pretty it looks. Use the right ingredients and the right proportions of butter, sugar, flour milk and flavorings \u2014 a reliably delicious recipe \u2014 and your customers will be asking for seconds.<\/p>\n<p style=\"text-align: left;\">So what was the problem with Jim\u2019s website recipe and how did I help him double sales in less than 3 months?<\/p>\n<p style=\"text-align: left;\"><strong>3 Bottlenecks That Were Killing Jim\u2019s Online Sales<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>1. Low Search Engine Ranking<\/strong><br \/>\nOne year ago, Jim had hired a local web designer to create a more professional-looking site. The result looked great but lacked some of the basic information the search engines need to rank Jim\u2019s site.<\/p>\n<p>The homepage was one big image and lacked any searchable text. And the subsequent pages of the site were just named after Jim.<\/p>\n<p style=\"text-align: left;\">I showed Jim how and where to include his keywords on his site pages. Once he made the changes, his search engine rankings shot up, and so did traffic to his site.<\/p>\n<p style=\"text-align: left;\">More traffic is good, but in Jim\u2019s case it only had a minimal effect on the number of people who were signing up for his newsletter or buying his products.<\/p>\n<p style=\"text-align: left;\"><strong>2. No Compelling Free Offer<\/strong><br \/>\nAll the traffic in the world won\u2019t help make you money unless you have a chance to establish yourself as the trusted source of solutions for your prospects\u2019 problems. Whether you offer a free report, free ecourse, or free videos, the objective is to demonstrate your understanding of your prospects\u2019 concerns and your ability to solve their problems.<\/p>\n<p style=\"text-align: left;\">Jim had a free offer, but it was titled \u201cFree Newsletter\u201d \u2014 not at all compelling. I suggested some alternative wording. Since Jim didn\u2019t have a CMS (content management system) that allows him to alter the text on the page, I advised him to use a drop-down sign-up box.<\/p>\n<p style=\"text-align: left;\">The results were immediate. The first week Jim added his enhanced free offer to the homepage, he doubled his signup rate.<\/p>\n<p style=\"text-align: left;\">Now Jim had improved his search engine ranking, had more traffic, and more people adding their email addresses to his mailing list so he could market to them. All good, but his sales had only picked up by a few percent. What else was holding his sales back?<\/p>\n<p style=\"text-align: left;\"><strong>3. Catalog-Style Sales Page Format<\/strong><\/p>\n<p style=\"text-align: left;\">Jim\u2019s sales pages showed a photo of each product along and a \u201cBuy\u201d button at the top of the page. Below that, he\u2019d listed the features of each product and what was included in the sale.<\/p>\n<p style=\"text-align: left;\">Whoops! Asking people to buy before they understand the value of the product is a fatal mistake and it was killing Jim\u2019s sales.<\/p>\n<p style=\"text-align: left;\">Jim changed the sequence of information on his sales pages, putting the sales copy first and the order button second, and he immediately saw sales increase. How hard was that?<\/p>\n<p style=\"text-align: left;\">We talked more about creating effective sales pages. Jim tested a model I recommended, hiring a copywriter I know to write a longer sales page for one of his products. Sales of that product jumped, and Jim now has a successful model to follow for all his sales pages.<\/p>\n<p style=\"text-align: left;\"><strong>Jim\u2019s sales last month were more than double his previous best month.<\/strong><\/p>\n<p style=\"text-align: left;\">Want to double your online sales in three months or less? \u00a0Take the steps below and get started now.<\/p>\n<p style=\"text-align: left;\"><strong>Double Your Online Sales in 3 Steps<\/strong><br \/>\n<strong>1<\/strong>. Keyword optimize your site pages<br \/>\n<a href=\"http:\/\/www.mfsstore.com\/websales.html\" target=\"_blank\">Get the details here &gt;&gt;<\/a><\/p>\n<p style=\"text-align: left;\"><strong>2.<\/strong> Create a compelling free offer<br \/>\n<a href=\"http:\/\/www.mfsstore.com\/websales.html\" target=\"_blank\">Get the details here &gt;&gt;<\/a><\/p>\n<p style=\"text-align: left;\"><strong>3.<\/strong> Use long sales page copy<br \/>\n<a href=\"http:\/\/www.mfsstore.com\/writingcopy.html\" target=\"_blank\">Use this proven formula &gt;&gt;<\/a><\/p>\n<p style=\"text-align: left;\">If you\u2019ve got a product that provides value, you could be selling more online. There\u2019s no magic that will instantly skyrocket your income, but there is a tested recipe that you can use to be more successful. Jim is using it to increase his profits. You can, too.<\/p>\n<p style=\"text-align: left;\">Put this profit-generating recipe to use and then celebrate with a cake.<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Charlie<\/em><\/p>\n<p style=\"text-align: left;\"><strong>P.S.<\/strong> I have one opening in my <a href=\"https:\/\/www.marketingforsuccess.com\/mentoring.html\" target=\"_blank\"><span style=\"text-decoration: underline;\">personal coaching program<\/span><\/a>, available to businesses that are already making in excess of $100,000 a year. No, that\u2019s not what I charge, but my goal is to show you how to transform your profits from $10,000 or $50,000 a month into $20,000 or $150,000 a month.<\/p>\n<p style=\"text-align: left;\">Interested? Fill in the application form and, if you qualify, Jessica will schedule a time for you and I to talk one on one, to identify how we can work together this year.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.marketingforsuccess.com\/mentoring.html\" target=\"_blank\"><strong><span style=\"text-decoration: underline;\">Start here &gt;&gt;<\/span><\/strong><\/a><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/about.html\">About Charlie Cook<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\"><strong><br \/>\n<\/strong><\/a><a href=\"https:\/\/www.marketingforsuccess.com\/mastermind-group.html\"><strong>Related Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/charlie-cook\/\"><br \/>\nMore Posts by Charlie Cook<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your <strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Report<\/a>. <\/strong><strong> <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/a3bc42aa-e557-4aa2-a978-90153e0fb2fe\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=a3bc42aa-e557-4aa2-a978-90153e0fb2fe\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cOur site gets 1300 visitors a week and we have a subscriber email list of 46,000 \u2014 but our sales have shrunk this past year. Last month we made less than $10,000 and revenues keep slipping. What are we doing wrong? What do we need to do get more people buying?\u201d \u2014 Jim from San [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,123],"tags":[192,36,279,393],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/3120"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=3120"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/3120\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=3120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=3120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=3120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}