When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.\u00a0 ~Dale Carnegie<\/strong><\/p>\n Now for your particular situation, whatever it may be you need to understand how pushing emotional buttons can benefit you. You simply want to determine which emotion to stir up in the person or people you\u2019re targeting to get the desired effect.<\/p>\n Once you figure out what that emotion is, you then stir it up. And you stir that emotion up by using emotional words, and pictures and images that conjure up that emotion.<\/p>\n For instance, if you\u2019re trying to work the greed angle, you would use emotional words that imply financial gain such as \u201cmoney\u201d, \u201ccash\u201d, \u201cpile on the profits\u201d, \u201ccash cow\u201d, \u201cpure gold\u201d, etc. You would tell a story about someone who went from struggle to happiness because he attained money. You would use images of money, beautiful homes, resorts and more.<\/p>\n Every situation dictates what emotional buttons you need to push to get the desired results. And often, in marketing and sales, you will likely want to push multiple emotional buttons. That\u2019s because emotion is the raw fuel that carries your prospect from doing nothing to action. To maintain and increase that energy to reach your goal before you lose momentum may require you to play on multiple emotions.<\/p>\n You can trigger envy, fear, hope, and anger for instance. In marketing, you want to get people more afraid of the status quo than of the fear of change (to your product). You want to stir people\u2019s anger and tie it to their present situation so they reach for their credit card. You spell out how fear of loss by not doing anything would be the wrong decision. You pull out the envy card to make people move towards what they wish for.<\/p>\n Then you tap the fear of loss button by telling them your opportunity ends soon or there is a limited supply so they order now.<\/p>\n There are many emotional buttons you can push. For me personally, I like to especially appeal to everyone\u2019s need to feel important. Most people want status in some way or another and there are studies in evolutionary psychology that support many human decisions are based upon the hard-wired desire for status. Depending on what research you\u2019re looking at, the wish for importance, for status, is the highest motivator.<\/p>\n Status doesn\u2019t necessarily translate into luxuries, it takes the form of a trophy spouse, someone using a child, a cause, or belonging to a certain group among other things.<\/p>\n These ideas I have given you will instantly put more firepower into your persuasion. Use them for ethical reasons only.<\/p>\n – Mike<\/em><\/p>\n
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