{"id":33,"date":"2005-01-03T13:43:00","date_gmt":"2005-01-03T13:43:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=22"},"modified":"2009-08-28T09:03:37","modified_gmt":"2009-08-28T14:03:37","slug":"how-much-to-spend-on-marketing","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-plans\/how-much-to-spend-on-marketing\/","title":{"rendered":"How Much to Spend On Marketing?"},"content":{"rendered":"

“What percent of my budget should I spend in advertising and marketing my business?”
\nJohn<\/strong>
\nCallFinalPick<\/a><\/p>\n

The percent of your budget you spend on marketing will vary depend on a number of variables. If you’ve just started your business, plan on spending 20-30% of your net revenues on marketing. Some new firms spend even more, 50-70% in an effort to build up their customer base. If your revenue target for your first or second year in business is $200,000 you should plan on spending between $40,000 to $60,000 on marketing.<\/p>\n

If you’ve been in business for a number of years and already have an existing client base and want to keep growing you’ll need to spend 1-15% of your net revenues on marketing. Let’s say you’ve been in business for ten years and want to earn $300,000 in 2005, depending on your business you should plan on spending from $3,000 to $45,000 dollars on marketing. – Charlie Cook<\/p>\n

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