Your blog is the easiest way to add content to your site, attract interest and build\u00a0 your traffic but… to get results involves more than just adding posts. To get the search engines to take notice, and get top placement you need to make sure to take the following 5 steps each time you add a post to your blog.<\/p>\n
Here’s the simple formula for using\u00a0 your blog to improve your SEO and attract more readers and more business.<\/p>\n
Post titles<\/strong><\/p>\n The most important searchable term is the title of each post. I love creativity, but the article should be searchable as a topic. It may be a little boring, but the point is to drive traffic to that post.<\/p>\n Defining Categories<\/strong><\/p>\n Defining your categories is a strategy in itself. They are a road map for writing a variety of articles that define your business.\u00a0Stories can range from products, services, life at the office, jobs in progress, all packed with searchable terminology that potential clients may use to find your company.<\/p>\n Tag the content<\/strong><\/p>\n Another great feature is including tags that highlight each article’s features. Include product names, cities, and individuals. This also serves as a thread to other blogs that may have listed similar tags, giving you related content while also making your content more visible on other blogs around the web.<\/p>\n Name your photos<\/strong><\/p>\n Get rid of the automatic numerals your camera uses to name photos. Google and Yahoo image searches are big, and they lead a lot of viewers to your site. Name your photo for what they are—this step takes time, but it is worth it.<\/p>\n Update regularly<\/strong><\/p>\n Now for Twitter<\/a> and Facebook<\/a> fans, which are a focused audience of buyers and interested parties in the media. Send out posts driving them to the newest blog story. Link well, and link often. Social media becomes the new PR.<\/p>\n – Richard<\/em><\/p>\n