![\"sales](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2009\/12\/sales-tips.jpg\" "\\"sales")
<\/a>They\u2019ll tell their friends, relatives and even strangers about what a great experience they had with you. They\u2019ll be your biggest fans and provide free \u2018advertising\u2019 for you with their testimonials and referrals.<\/p>\nStart by being grateful for their business. You and anyone who works for you should make good eye contact with clients and say the words, \u201cThank you for your business,\u201d at least once on every contact. Variations might include: \u201cWe appreciate your business.\u201d Or, \u201cYour business is important to us.\u201d Focus on saying those words so often that they come out as if on reflex. And, don\u2019t forget to smile when you say them!<\/p>\n
Follow up every transaction with a thank you note. This may sound old-fashioned, but it really works to make them feel important. How many thank you notes do you receive from people you do business with? I\u2019m sure it\u2019s not many. Believe me: people remember those who do send them.<\/p>\n
Schedule a follow up phone call within a few days of every service or contact. Ask your clients if they\u2019re still satisfied with the information or service you provided. Even if you have to leave this in voice mail, that\u2019s okay. You\u2019ve made the contact.<\/p>\n
These calls shouldn\u2019t take more than a minute or two per client even if you do reach them in person. If they have a challenge, of course, you\u2019ll need to allow time to address it. But it\u2019s worth it to get something resolved rather than let it fester with them.<\/p>\n
If your product or service is something the client should schedule periodically, such as oil changes or carpet cleaning put a reminder program in place. Send post cards, emails or make quick phone calls to get them set up for their next service. This is viewed by clients as a courtesy, not an intrusion.<\/p>\n
If you offer add-on services or have added a new feature or option to your service, contact them about that as well. State the benefit your add-on service or new product will bring them and ask what they think about it rather than pushing to sell it to them. Their feedback will tell you whether or not it\u2019s right for them and whether or not now is the time to consider it. If this isn\u2019t a good time, schedule a repeat contact with them when it is convenient for them.<\/p>\n
Building client loyalty is all about providing service\u2026whether it\u2019s the product itself or your time in considering their needs doesn\u2019t matter. What does matter is to keep them loyal requires making them feel important.<\/p>\n
– Tom<\/em><\/p>\n