{"id":3826,"date":"2010-01-10T08:20:15","date_gmt":"2010-01-10T13:20:15","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=3826"},"modified":"2010-01-07T09:29:48","modified_gmt":"2010-01-07T14:29:48","slug":"hurting-your-business","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/success-tips\/hurting-your-business\/","title":{"rendered":"Why YOU May Be Hurting Your Business"},"content":{"rendered":"

It shouldn\u2019t take the dropping of a large crystal ball in Times Square to motivate you to find new ways to improve your business. Sadly for many, it is the simple date on a calendar that makes people think that \u201cthings will be different now\u201d. Yet, many do nothing to make \u201cmake a difference\u201d. Sadly many think the magic turn of the page will do all the work for them.<\/p>\n

No doubt, 2009 was a very tough year for anyone who is in business. And with the tough year and uncontrollable surroundings \u2013 comes a very heavy veil of negativity.<\/p>\n

It\u2019s easy to understand why.<\/p>\n

Sometimes, that negativity was very called for, there was times when things just plain sucked \u2013 and sucked the life out of us. Even as our economy begins to evolve in a positive direction… It\u2019s much easier to stay in the \u201ceverything sucks \u2013 nothing is my fault\u201d mood much longer than is called for.\"hurting<\/a><\/p>\n

Those who do this will indeed fulfill their own prophecy. \u201cEverything will suck\u201d \u2026 However it will be a self induced scar \u2013 no matter how many excuses they want to come up with.<\/p>\n

In order to change that attitude \u2013 We need to find some positives. Consumer spending and holiday shopping is up! The stock market continues to climb! Unemployment claims are going down! The overall consumer outlook has become more positive.<\/p>\n

In plain English: Your target customers are beginning to look for ways to spend their money again. The initial shock and \u201cSAVE\u201d, has worn off and people are now in a place where they know what they want and where to spend their money \u2013 Rather than just sit on it.<\/p>\n

How are you going to let them know you exist?<\/p>\n

The companies that have seen spikes in sales over the last few months have one thing in common: They advertised. While many businesses simply cut their advertising budget out of fear, the smart ones have been taking advantage of the low rates for radio commercials and TV commercials. In doing so, they took the upper hand in the market over their competition.<\/p>\n

While people may not have been spending much, they were still listening to the free entertainment of radio and TV… In fact \u2013 they were using these mediums more than ever. Due to the simple fact: They are free.<\/p>\n

So what can you do? Let your target customer know you still exist. If you have not had a radio commercial on the air for a long time, chances are your customers may think you went out of business. It\u2019s an easy assumption to make, since many stores closed shop.<\/p>\n

Let them know you\u2019re still out there \u2013 let them know why you stood the test of time \u2013 and let them know why they would want to do business with you over anyone else. Do this and you too can begin to see the fruits of the not so horrible future.<\/p>\n

– Tony<\/em><\/p>\n\n\n\n
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