![\"copywriting](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/01\/copywriting-guarantee.jpg\" "\\"copywriting")
<\/a><\/p>\nStandard Money Back Guarantee:<\/span> This is the typical guarantee most people employ, wherein you offer a 30-day, 60-day or 1-year return policy. If you plan on selling on Clickbank you\u2019ll be restricted to a 60-day money back guarantee. Copy for a standard guarantee will run along the lines of this:<\/p>\n \u201cTry my ____ for 60 days and if you\u2019re not 100% delighted then simply return it for a prompt and courteous refund with no questions asked.\u201d<\/p>\n Double Your Money Back Guarantee:<\/span> This is a very powerful guarantee but few people are willing to use it. That\u2019s easy to understand why when you consider that you stand to lose money from people who are freeloaders.<\/p>\n However, marketing tests show this type of guarantee almost always increases sales conversions significantly. The copy for this type of guarantee usually goes like this:<\/p>\n \u201cIf you don\u2019t boost your profits by ________, then return the materials in good condition and show us proof you tried the program as described and you\u2019ll get double your money back!\u201d<\/p>\n Another version of this guarantee would involve not giving double their money back if they requested a refund, but instead ten dollars extra or some such amount. For the faint of heart, this variation of the double your money back guarantee will still effectively boost your conversions.<\/p>\n It\u2019s important how you describe your guarantee too. Effective phraseology includes:<\/p>\n Satisfaction Guarantee; Generous 60-Day Money Back Guarantee; Try it Risk-Free for 90 Days, Prove it at Our Risk for 30 Days, Examine it for a Full Year on a 100% No Risk Basis, Double-Your-Money-Back Guarantee!<\/p>\n These are just a few of the many variations possible. When writing copy for your guarantee you want to use it as an opportunity to further sell your product\/service. So instead of the standard guarantee \u2026<\/p>\n \u201c30 Day Money Back Guarantee<\/em><\/p>\n <\/em><\/p>\n Try my _____ risk-free for 30 days and if you\u2019re not completely delighted then send it back for a full refund, with no questions asked.\u201d<\/em><\/p>\n \u2026 You can improve it by adding value and benefit-laden copy like this \u2026<\/p>\n \u201c60-Day Money Back Guarantee<\/em><\/p>\n <\/em><\/p>\n If you don\u2019t see an instant savings of ____ in 1 week and then a further savings of ____ 2 weeks, then send it back and we\u2019ll refund your money in full with no questions asked. You deserve results and we 100% guarantee you\u2019ll get your money\u2019s worth many times over.\u201d<\/em><\/p>\n – Mike
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