![\"customer](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/01\/customer-service-tips.jpg\" "\\"customer")
<\/a><\/p>\nAn easy way to experiment with this idea is to walk into a crowded mall and call out in a loud voice a common name like Bob or Linda. You\u2019ll see many people by the name of Bob or Linda turn around and look at you.<\/p>\n
If you or your employees are not regularly using the names of your customers, you are missing out on a technique that can help build a lasting relationship with them. <\/strong><\/p>\n An easy way to get and use the customer\u2019s name, if you don\u2019t remember it, is to read it off his check, credit card, or ticket stub. When in doubt, simply ask. A simple way to do this is to use the fill-in-the-blank method. It works like this: \u201cHello, my name is Tom Borg, and your name is \u2026..?<\/p>\n Once you get that person\u2019s name, use it in the conversation a few times. It helps to write down the names of the customers you have trouble remembering. Review the list from time to time. You\u2019ll be surprised and delighted at how easy you will be able to build a sincere rapport with your customers.<\/p>\n Action Idea:<\/strong><\/p>\n 1. Name ten customers who frequent your business.<\/p>\n 2. Make it a point to call them by name when they do business with you.<\/p>\n – Tom<\/em><\/p>\n