![\"advertising](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/01\/advertising-tips.jpg\" "\\"advertising")
<\/a><\/p>\nAsk yourself: How do you want to grow your business? How do you want to sustain your customer base? More importantly \u2013 How do you want to grow it?<\/strong><\/p>\n As someone who works in the marketing industry, my job is quite simple. Find the most effective ways for individual businesses to expose themselves to their target clientele. And oh yea\u2026 do this as cheaply as possible.<\/p>\n Even with the advent of new forms of marketing one of the most effective and cheapest ways to reach your customers over and over with a compelling offer or message remains to be radio. Why?<\/p>\n It\u2019s quite simple \u2013 When you look at the stats of how many people listen to a station, the cost of airing a single commercial, and the impressions that you make from that one commercial. It comes down to pennies per person. Yes \u2013 Pennies per person to reach your audience through a radio commercial. Combine the exposure radio gives you with a legit and solid offer to your customers and you have marketing gold.<\/p>\n Compare pennies per impression to pay per click \u2013 And you are looking at anywhere from $1 – $30 per click. Compare it to direct mail and you are looking at $2 – $3 for a piece of paper that will likely be thrown away. Compare it to almost any other venue and you are looking at much higher costs per impression.<\/p>\n Don\u2019t forget your message has to make a true impression with your customer. If the message blends in with everything else, or is weak \u2013 you will have wasted your opportunity.<\/p>\n – Tony<\/em><\/p>\n