![\"copywriting](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/01\/copywriting-strategies.jpg\" "\\"copywriting")
<\/a><\/p>\nKnow what people are secretly thinking about… but are afraid to come out and say!<\/p>\n
Here’s what I mean:<\/p>\n
Let’s say you have a product that helps women discover whether or not their husbands are being faithful. Naturally, women are going to be afraid to talk about their insecurities — especially with their partners!<\/p>\n
With that in mind, you could get right to the heart of your market by using a headline like this…<\/p>\n
Do You Worry that Your Husband Is Cheating on You?<\/strong><\/p>\n Five Clues to Look For…<\/strong><\/p>\n I guarantee you that any woman who is suspicious of her husband’s behavior will read what follows that headline. That’s because the headline “reads the prospect’s mind” — so to speak.<\/p>\n Furthermore, if the offer is solid, a number of those who read the ad will also purchase.<\/p>\n Here’s another example.<\/p>\n Let’s say many people suspect a particular product (or class of products) doesn’t work as well as the mainstream media has reported. New studies are coming out that paint the product in a negative light.<\/p>\n But the media hasn’t caught on yet, and most people are afraid to speak out against “the establishment.”<\/p>\n This is the perfect moment to write a headline that addresses those hidden thoughts and suspicions that most people are afraid to express out loud. For instance:<\/p>\n How Prescription Drugs Are Killing You Slowly<\/strong><\/p>\n Anybody who takes prescription drugs will read this headline; many will continue reading the body copy that follows.<\/p>\n Think about your market. What secret thoughts do your prospects have that they are afraid to say out loud?<\/p>\n This is where you have to be a mind reader.<\/p>\n If you can accurately discover your market’s secret thoughts — and organize them into a succinct yet powerful headline — you may hit upon that winning combination of words that attracts readers by the hundreds and thousands.<\/p>\n – Ryan<\/em><\/p>\n P.S. Want more in-depth copywriting lessons like these? Then check out Copywriting Code here.<\/a><\/p>\n