![\"selling](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/01\/selling-tips.jpg\" "\\"selling")
<\/a>horse!”\u00a0 You are not looking at the bigger picture.\u00a0 You are not looking beyond the immediate obvious.<\/p>\nWhat you\u00a0REALLY NEED\u00a0is to put tons of extra value in every product and service you offer.<\/strong><\/p>\n And exactly how do you do that? By improving the level of service that is included with your price.\u00a0 Because when all things are equal with your competitor (which is most of the time) the difference will be in the extra personal service you provide.<\/p>\n If you are not sure what good service is, here’s a small example.<\/p>\n My wife and I spent 2 years living full time in an RV traveling throughout North America. I became hooked on stopping at RV dealers and talking with sales people. Most of them talked about the features of their products and very seldom about my traveling experiences and future dreams.<\/p>\n They were simply tour guides pointing out the table and the stove.<\/p>\n However, every now and then I would come across a real pro who asked me questions about my future plans. What a treat it was to climb on the magic carpet and visit my future with someone who really understood how I felt. Then when it came time to make a purchase, the sales person didn’t have to sell me, they only had to help me buy.<\/p>\n Your customers feel the same way about something.\u00a0 It is different for everyone, however, there is something in their future that really gets them excited.<\/p>\n For most small business owners, it is their business.\u00a0 Everybody has an exciting story to tell and they really like to talk about it.\u00a0 Be an interested listener and you can forget about trying to sell, you only have to help them buy.<\/p>\n To be different and really stand out PAY ATTENTION and watch the immediate difference it makes.<\/strong><\/p>\n For example, out of the thousands of hotels I have stayed in only ONE noticed that my email address was also a website address.\u00a0 The young man behind the counter greeted me and said “I see you are a motivational speaker.”\u00a0 I was shocked that he took the time to visit my website.<\/p>\n People are so preoccupied with themselves they rarely take time to actually be interested in another person.<\/p>\n So what you really need is not a faster horse or cheaper prices.\u00a0 You need to be MOTIVATED to improve your service to your customers by paying more attention to them.<\/strong><\/p>\n And what could be newer and more welcome to your customers than a motivated, excited sales person delivering great service and actually being interested in their business.\u00a0 It has been missing for the past several years.\u00a0 Everyone has been taking their customers for granted.<\/em><\/p>\n Ho Hum! selling is dead and if your are still delivering it, you too will soon be dead.\u00a0 Instead of saying I need more sales, more customers and more money, try saying I need to give more.\u00a0 I need to give my customers an enthusiastic attitude<\/em> of service, more appreciation<\/em>, more attention<\/em> and more action<\/em>!<\/p>\n Try implementing those 4\u00a0principles for a while and you will get to your objective a lot faster, but it wont be with a faster horse.\u00a0 It will be with a vehicle called\u00a0service and value!<\/p>\n Forget all the hype about acting too busy to create the appearance of how important you are!\u00a0 Here is the bottom line if you really want more sales:<\/p>\n “The best way you can show a customer you appreciate their business is with immediate and enthusiastic attention.” <\/strong><\/p>\n – Bob<\/em><\/p>\n