{"id":3999,"date":"2010-01-28T08:28:40","date_gmt":"2010-01-28T13:28:40","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=3999"},"modified":"2010-01-21T10:36:32","modified_gmt":"2010-01-21T15:36:32","slug":"your-boring-bio","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/your-boring-bio\/","title":{"rendered":"Your Boring Bio"},"content":{"rendered":"<p style=\"text-align: left;\">While listening to a media panel at Publishers Marketing Association University in Washington, D.C., I cringed when I heard national correspondent Dan Raviv of CBS Radio News talk about the one thing he pays attention to when someone pitches him.<\/p>\n<p style=\"text-align: left;\">He doesn&#8217;t care about their book. He sometimes doesn&#8217;t even care about the pitch. The one thing that&#8217;s likely to catch his attention is their bio. <!--more--><\/p>\n<p style=\"text-align: left;\">Why did I cringe? Because most bios I read are more potent than sleeping pills. They list the names of every school someone ever attended, all the degrees they<a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/01\/boring-bio.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-4000\" title=\"boring bio\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/01\/boring-bio.jpg\" alt=\"boring bio\" width=\"100\" height=\"150\" \/><\/a><br \/>\nearned, and all of their professional designations. Authors and speakers, it seems, write the worst bios.<\/p>\n<p style=\"text-align: left;\">Right now, I want you to pull out your own bio and read it. Then ask yourself. &#8220;If I were a journalist, would I interview me?&#8221;<\/p>\n<p style=\"text-align: left;\">Chances are, you wouldn&#8217;t. I wouldn&#8217;t either. And most other journalists wouldn&#8217;t.<\/p>\n<p style=\"text-align: left;\">The best bio reflects the personality of the writer. Great bios include fun little tidbits about a person\u2019s hobbies, or their pets, or the one thing they want to accomplish before they die, or the best piece of advice they got from mom.<\/p>\n<p style=\"text-align: left;\">One of my favorite bios is actually an introduction for a speaker who is a veterinarian, and it morphs into a funny poem that has the audience howling with laughter before the speaker takes the microphone.<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Joan<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/joan-stewart\/\">About Joan Stewart<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/jstewart\/\"><br \/>\nMore Posts by Joan Stewart<\/a><\/strong>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px; text-align: left;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/270f6f67-2f7f-415a-8126-0b78fe12a38c\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=270f6f67-2f7f-415a-8126-0b78fe12a38c\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>While listening to a media panel at Publishers Marketing Association University in Washington, D.C., I cringed when I heard national correspondent Dan Raviv of CBS Radio News talk about the one thing he pays attention to when someone pitches him. He doesn&#8217;t care about their book. He sometimes doesn&#8217;t even care about the pitch. The [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[313,382],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/3999"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/3999\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}