![\"customer](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/02\/customer-service-tips.jpg\" "\\"customer")
<\/a>a rack of current popular magazines.<\/p>\nAfter a few minutes one of his assistants came over to me and invited me to go back to the examining room. After sitting down I noticed more reading materials including the Reader\u2019s Digest, one of my favorites.<\/p>\n
After a few moments, Dr. Ferman walked into the office and cheerily greeted me by name. This energetic individual who bubbled over with optimism and enthusiasm lit up the room with his presence. Here was a man who loved what he did and it showed in the way he explained his procedures and added little tidbits of interesting information.<\/p>\n
Since I wear semi permeable contact lenses, he explained the different types of lenses available, the advantages and disadvantages of each type. \u00a0He explained how the eye worked with his props and pictures. I learned more about my eyes and their level of health in 40 minutes than I had learned in all the previous years I had gone to other optometrists.<\/p>\n
By the end of my visit my level of satisfaction on a scale of 1-10 was a 14.<\/p>\n
It wasn\u2019t long before I was recommending my wife and friends to this amazing optometrist who was an optimist.<\/p>\n
Of course, in order to be a business success and insure lifetime clients and customers, just being an optimist isn\u2019t going to be enough. Small business owners must practice good client service that insures the likelihood of retaining clients for life.<\/p>\n
One of my experiences with Dr. Ferman gave me a first hand view of how this might look.\u00a0 Just last year my contact lenses were becoming more and more difficult to wear. I made an appointment and he determined it was one of two things that was causing the problem.<\/p>\n
First, it could be the fact that my eyes were getting older and less tolerant to contact lenses or possibly my wife\u2019s use of a healing oil was being absorbed by my lenses. After a new set of lenses, that were softer and more pliable, did not fix the problem, I made up my mind that I wanted to opt for laser surgery.<\/p>\n
He explained to me the pluses and minuses of this kind of corrective surgery and as part of an agreement with a laser surgery clinic provided several pre-surgery check ups that monitored the readiness of my eyes for surgery after I stopped wearing the contact lenses.<\/p>\n
This went on for 3 \u00bd months when finally it was determined that my right eye actually had a condition that would not provide me with the best vision after laser surgery. I canceled my laser surgery which eliminated the possibility of any reimbursement from the laser clinic to Ferman Optometry for the check-ups he had provided.<\/p>\n
When I learned this Dr. Ferman made it clear that\u00a0 he would not accept payment from me to cover his costs for all the pre-surgery examinations he had performed. He explained to me that he valued his clients too much to take advantage of them.<\/p>\n
I then decided to try a new set of contact lenses and lo and behold they worked perfectly.<\/p>\n
Apparently, the cause for the dryness and discomfort was the healing oil my wife had been using, but had ceased, since I had stopped wearing my contact lenses.<\/p>\n
My point is this man is a success because he strictly adheres to a set of values that treat his patients and employees with respect. He and his staff go the extra mile and provide a most positive and happy experience. They exceed expectations at every turn.<\/p>\n
Small business owners would do well take emulate this optimistic optometrist\u2019s approach to filling the\u00a0 needs of their clients. If they do, they will happily keep their clients for a long, long, long time.<\/p>\n
– Tom<\/em><\/p>\n