![\"email](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/02\/email-marketing-tips.jpg\" "\\"email")
<\/a><\/strong><\/p>\nThe goal of email marketing isn’t to make a sale. It is to build a relationship with your potential customer. A large portion of your sales will not happen right after you send out your email campaigns. They will happen months or years later when a subscriber finally has a need for your product or service. If you have cultivated the relationship properly, that subscriber will immediately think of you and make a purchase.<\/p>\n
Obviously, email marketing is much less personal than face-to-face communication. But it doesn’t have to be cold and impersonal. Here is one tip for building a relationship with your subscriber:<\/p>\n
There is a delicate balance when it comes to the frequency of your messages. If you send too frequently, you risk overloading the subscriber with too much information. If you wait too long between each of your messages, you risk being forgotten. Both situations cause the subscriber to treat you as spam and that’s good for nobody. This balance depends on who is on your list and what you are sending.<\/p>\n The best way to tell what works the best is to test different strategies. Set up a weekly campaign and test it against a monthly campaign. I recently tested a weekly campaign that sent a message once a week for eight weeks. 55% of the conversions came after week five. Those subscribers probably wouldn’t have converted had I not kept in touch beyond the first month.<\/p>\n Stay tuned for some more tips on nuturing a relationship with your subscribers. Do you have any clever ideas for keeping in touch with your subscriber list? Let me know in the comments.<\/p>\n – Dan<\/em><\/p>\n
\nKeep in Touch
\n<\/strong><\/p>\n