{"id":4144,"date":"2010-02-15T07:59:26","date_gmt":"2010-02-15T12:59:26","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=4144"},"modified":"2010-02-03T11:05:35","modified_gmt":"2010-02-03T16:05:35","slug":"order-forms-sell-more","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/order-forms-sell-more\/","title":{"rendered":"10 Ways To Make Your Order Forms Sell More"},"content":{"rendered":"<p style=\"text-align: left;\">1. Insert a box that they can tick (if online) or checkmark (if offline) and after that use the word \u201cYes\u201d.<\/p>\n<p style=\"text-align: left;\">2. Restate the big benefits. Don\u2019t over do it, but remind them of what they stand to gain by taking action.<\/p>\n<p style=\"text-align: left;\">3. Summarize the package components, sizes, colors, warranty, etc., they\u2019re getting. <!--more--><\/p>\n<p style=\"text-align: left;\">4. If your offer is online, make sure you tell them their order is 100% secure and safe and that their personal info will be protected.<a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/02\/copywriting-ideas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-4147\" title=\"copywriting ideas\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/02\/copywriting-ideas.jpg\" alt=\"copywriting ideas\" width=\"150\" height=\"100\" \/><\/a><\/p>\n<p style=\"text-align: left;\">5. Include a quantified testimonial inside a box on the order form.<\/p>\n<p style=\"text-align: left;\">6. For offline promotions, if possible, try to mention the prospect\u2019s name on the order form and have their address printed onto it.<\/p>\n<p style=\"text-align: left;\">7. Mention the guarantee or the words \u201cno-risk\u201d in the order form headline and then in the copy after the tick box.<\/p>\n<p style=\"text-align: left;\">8. For direct mail offers, if you\u2019re offering a reduced price it is very effective to place an expiration date on the order form warning them they must act before the price goes up or the offer changes.<\/p>\n<p style=\"text-align: left;\">9. Cross out the price in red ink and list a lower price.<\/p>\n<p style=\"text-align: left;\">10. Try testing a certificate style order form for higher response.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px; text-align: left;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/81781b31-6d04-4758-96d3-5a144cbafcd6\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=81781b31-6d04-4758-96d3-5a144cbafcd6\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. Insert a box that they can tick (if online) or checkmark (if offline) and after that use the word \u201cYes\u201d. 2. Restate the big benefits. Don\u2019t over do it, but remind them of what they stand to gain by taking action. 3. Summarize the package components, sizes, colors, warranty, etc., they\u2019re getting.<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[376],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/4144"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=4144"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/4144\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=4144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=4144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=4144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}