{"id":42,"date":"2005-02-02T16:07:00","date_gmt":"2005-02-02T16:07:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=31"},"modified":"2009-09-01T13:26:18","modified_gmt":"2009-09-01T18:26:18","slug":"should-i-develop-products-based-on-themes","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/should-i-develop-products-based-on-themes\/","title":{"rendered":"Should I Develop Products Based On Themes?"},"content":{"rendered":"<p>&#8220;I have a growing gift basket business and I&#8217;m trying to focus on serving the small business and service professional market. Give me a theme and I can develop a great gift basket. I did one recently for a car dealership. Should I focus on developing theme baskets to grow my business?&#8221; &#8211; Barbara in Virginia<\/p>\n<p>Theme baskets are a great idea but remember the only reason your clients buy them is to solve a problem or achieve an objective. Small to mid-sized businesses like car dealerships have two concerns you can help them with. They want to build customer loyalty and motivate employees to top levels of performance. A gift such as your gift baskets is a great way to do this.<\/p>\n<p>Just remember, don&#8217;t lead with how great your theme baskets are. Market to your prospects concerns about improving customer loyalty and employee performance and you&#8217;ll sell many more theme baskets. While you are at it, instead of selling individual baskets, give companies a discounted rate on a hundred when they pay in advance. Help your auto dealership give a gift to each new customer when they buy a car. They&#8217;ll build customer loyalty and you&#8217;ll both grow your businesses. &#8211; Charlie Cook<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/00012614-8378-4310-a014-20416747642b\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; FLOAT: right; BORDER-TOP: medium none; BORDER-RIGHT: medium none\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=00012614-8378-4310-a014-20416747642b\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I have a growing gift basket business and I&#8217;m trying to focus on serving the small business and service professional market. Give me a theme and I can develop a great gift basket. I did one recently for a car dealership. Should I focus on developing theme baskets to grow my business?&#8221; &#8211; Barbara in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,16],"tags":[192,80,377,379],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/42"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/42\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=42"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}