{"id":4253,"date":"2010-02-24T08:00:23","date_gmt":"2010-02-24T13:00:23","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=4253"},"modified":"2010-02-18T13:42:27","modified_gmt":"2010-02-18T18:42:27","slug":"another-bad-radio-commericial","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/advertising\/radio\/another-bad-radio-commericial\/","title":{"rendered":"Another BAD Radio Commericial…"},"content":{"rendered":"

What can I say\u2026 I\u2019m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a \u201cdork\u201d when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I probably sound like my father when we are watching an NFL game, except I\u2019m yelling at another debt relief radio commercial.<\/p>\n

What is really driving me nuts these days\u2026 Similarity. Lack of creativity. BLA-NESS. Its everywhere and its not working for anyone. Yet, everyone is copying everyone else, who likely copied an idea from another person who also thought they were on the right track. What gets a \"radio<\/a>business ahead these days, IS BEING DIFFERENT.<\/p>\n

Not just being another \u201cVariation\u201d on something that already exists. Even if you are just another variation \u2013 you need to showcase what really makes you different. When everyone in the room is a shade of blue, no one stands out. When you\u2019re the only red one in the room \u2013 you stand out and people take notice. This is what you need to be showcasing in your radio commercials.<\/p>\n

For example\u2026 debt relief radio commercials. It seems I hear them every time I turn on the radio, I also create quite a few every week for various clients. The problem with many of the radio commercials on the air for this field is simple\u2026<\/p>\n

Its the same \u201cif you\u2019re 10,000 or more in debt, you need us\u2026 bla, bla, bla\u201d. I\u2019m sick of it. It has meaning, but what makes me want to call company A over company B when their messages and call to action is virtually identical? Absolutely Nothing! Its not just in this field, look at a furniture store commercial, grocery store, most car dealership commercials, family restaurants, and so on.<\/p>\n

They are loaded down with \u201csafe\u201d and very \u201csimple\u201d copy that does nothing to make their target customers stand up and take notice that they may actually offer something better than their competitors.<\/p>\n

So\u2026 What really does make you different?<\/strong><\/p>\n

Be specific when answering this question. \u201cSelection\u201d, \u201cVariety\u201d, \u201cCustomer Service\u201d are not acceptable answers. Everyone says it. Deep down\u2026 why are you different \u2013 how can you emotionally connect with your target customer and their needs.<\/p>\n

How are they feeling, and how can you meet those needs better than anyone else. This answer is different for everyone, the key to a successful pitch \u2013 it being real and making an honest connection with your target customer. If I can help you do this, feel free to drop me note.<\/p>\n

– Tony<\/em><\/p>\n\n\n\n
About Tony Brueski<\/a><\/strong>
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To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE <\/a><\/strong>Profit Now <\/a><\/strong>Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

What can I say\u2026 I\u2019m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a \u201cdork\u201d when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[231],"tags":[276],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/4253"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=4253"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/4253\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=4253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=4253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=4253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}