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<\/a>that make millions of dollars in sales– arouse a burning curiosity in the reader. A curiosity so intense that they have no choice but to keep reading.<\/p>\n3 Curiosity-Creating Questions to Use in Your Headlines<\/strong><\/p>\n Think of your headline as the first push onto that greased slide. A good headline stops the reader dead in his tracks.\u00a0 A good headline creates a mental \u201chiccup\u201d that break the reader\u2019s train of thought.\u00a0 And a good headline should get them to ask a question in their head.<\/p>\n This question may be \u201cHow does that work?\u201d It may be \u201cWhat\u2019s in it for me?\u201d\u00a0 Or that question can even be \u201cUh-Oh.\u00a0 Do I need to worry about this?\u201d\u00a0 The best headlines use all of those questions.<\/p>\n Here\u2019s an example: \u201cHow to Craft Killer Headlines in 3 Easy Steps\u201d<\/p>\n There are three \u201ccuriosity\u201d questions raised by that headline.\u00a0\u00a0 First, you wonder, \u201cHow does that work?\u201d You want to know, so you keep reading. Second, you ask\u2014possibly, subconsciously\u2014\u201cWhat\u2019s that going to do for me?\u201d And third, you may have asked a version of \u201cDo I need to worry about this?\u201d in the form of \u201cDo I know this already?\u201d or \u201cWhat if I don\u2019t know this?\u201d<\/p>\n The combination of those three questions creates a compelling curiosity in the reader.\u00a0 If you\u2019re part of the target market, you\u2019re likely to read on.\u00a0 And once that happens, you\u2019re already halfway down that greased slide we talked about earlier.<\/p>\n The Hidden Danger of Curiosity Headlines<\/strong><\/p>\n However, there is one caveat to using curiosity in your headlines: You must always tie curiosity to a market-specific benefit.\u00a0 That\u2019s because curiosity alone won\u2019t get someone to read your ad.<\/p>\n That\u2019s why I started this 3-article series with \u201cFinding the Big Benefit\u201d.\u00a0 Knowing your prospects\u2014and their emotional motivators\u2014is the key to creating those benefits.\u00a0 And if you don\u2019t have a big benefit tied to your curiosity question, your headline will probably be a dud.<\/p>\n Of course, it your headline fails, your chances of getting your prospects on that greased slide are slim-to-none.\u00a0 They won\u2019t even step onto the playground, let alone climb up the ladder, and they certainly won\u2019t sit on the slide and wait for you to push them.<\/p>\n So remember: always combine a strong curiosity-arousing question with an equally strong promise of a big benefit.\u00a0 Your readers will happily run up the ladder and get on the slide.\u00a0 And you won\u2019t even have to push them.\u00a0 They\u2019ll do it all themselves.<\/p>\n – Paul<\/em><\/p>\n