{"id":4402,"date":"2010-03-10T08:03:20","date_gmt":"2010-03-10T13:03:20","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=4402"},"modified":"2010-03-04T11:15:15","modified_gmt":"2010-03-04T16:15:15","slug":"dont-make-this-major-website-blunder","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/dont-make-this-major-website-blunder\/","title":{"rendered":"Don’t Make This Major Website Blunder"},"content":{"rendered":"

I\u2019m someone who works my ass off to help business owners reach their potential customers. I go through every door, look behind every corner, and under every rock for the best places for a business to scream out to their customers \u201cHERE I AM, COME AND GET ME!\u201d.<\/p>\n

When I\u2019m going through this process, I do a A LOT of calling to radio, TV and web properties. There is nothing that baffles me more, than when these entities have very few \u2013 or NO ways to contact them on their websites. I understand it a little more when the start-up business who is not in the communications business overlooks this MAJOR step, but come on \u2013 radio, TV, web \u2013 ALL IN THE COMMUNICATIONS BUSINESS!<\/p>\n

I can\u2019t tell you the amount of times I\u2019ve clicked on \u201cContact us\u201d only to find a blank page OR simply a list of names with no email links or phone numbers. Come on people!\"website<\/a><\/p>\n

If your customer has to go through 25 steps to find an email address or phone number \u2013 chances are they will be calling the competition at that point. Why is it so difficult to create an easy way for your customers \u2013 your very life blood to flow?!?<\/p>\n

Especially when I hear the people behind the curtain complain about a lack of \u201cnew business\u201d. Yes advertising is down everywhere, but you\u2019re also basically putting up a 20 foot brick wall around your business when you don\u2019t have your contact info ready for your customers to see.<\/p>\n

Most people are not going to your website to read your \u201ccompany history\u201d or read about the \u201cinsert company name here : difference\u201d . Chances are they know what they are looking for, they did a Google search \u2013 found you \u2013 now they simply want a way to TALK TO YOU \u2013 or EMAIL you a question. Make sure they can do it easily!<\/p>\n

It seems like a no brainer\u00a0 – but I\u2019ve heard every excuse in the book as to why there is no contact info out. The biggest one \u2013 \u201cI don\u2019t want to get spammed\u201d. Guess what\u2026 no one does. But if you also don\u2019t want customers to contact you \u2013 DEAL WITH THE SPAM. It\u2019s just the cost of doing business.<\/p>\n

If you are a business who receives checks in the mail, are you also going to cut down your mail box simply because you don\u2019t want another credit card offer, letting the post office send all those checks back to sender?<\/p>\n

Then I hear the \u201cWe\u2019re in the yellow pages\u201d\u2026 Guess what \u2013 Your customers stopped using the yellow pages in 1998. So a lot of good that does you.<\/p>\n

And then the \u201cIf they really need to get in touch with me, they will find a way\u201d. My answer to that is simply \u2013 Yes. You are right\u2026<\/p>\n

Once they finally run into you at a function, or at the quick mart they will tell you about how they really want to work with you but that YOU lost their business because they couldn\u2019t get in touch with you.<\/p>\n

– Tony<\/em><\/p>\n\n\n\n
About Tony Brueski<\/a><\/strong>
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