{"id":4463,"date":"2010-03-12T08:10:58","date_gmt":"2010-03-12T13:10:58","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=4463"},"modified":"2010-03-11T08:23:06","modified_gmt":"2010-03-11T13:23:06","slug":"write-killer-copy","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/write-killer-copy\/","title":{"rendered":"How To Write Killer Copy"},"content":{"rendered":"

If you write your own sales copy, then this may be the most profitable series of articles you ever read. That\u2019s because I\u2019m going to show you how to \u201cprime the pump\u201d\u00a0 and make writing killer copy almost effortless.<\/p>\n

When you learn how to use these copywriting tips, you don\u2019t need to hire a copywriter.\u00a0 In fact, your own sales copy will probably be better than anything 95% of all copywriters could ever hope to produce.<\/p>\n

That\u2019s because you have a big advantage over most copywriters<\/strong>.\u00a0 You know your customer.\u00a0 You know what your customers want.\u00a0 You know what gets your customers to buy.\"copywriting<\/a><\/p>\n

You also know your market intimately.\u00a0 You have \u201cinsider knowledge\u201d that your customers want.\u00a0\u00a0 You know who your competition is. And you may even know how they market themselves.<\/p>\n

That knowledge gives you a huge advantage over the average copywriter.<\/p>\n

You see, when you combine \u201cwhat your customers want\u201d with your \u201cinsider knowledge\u201d you can quickly and easily come up with a killer USP.\u00a0 All you have to do is ask yourself one question: \u201cWhat big, hairy, hard-to-fix problem does my product solve?\u201d<\/p>\n

The answer is your USP.<\/p>\n

As you may know, USP stands for \u201cunique selling proposition\u201d.\u00a0 It\u2019s the core message of your business. It\u2019s what makes you stand out from your competitors.\u00a0 And it must convey a huge benefit to your prospect.<\/p>\n

What does a good USP look like?\u00a0 Well, how about this:<\/p>\n

\u201cFresh, Hot Pizza Delivered in Under 30 Minutes\u2026or it\u2019s Free\u201d. That\u2019s the classic Domino\u2019s USP.\u00a0 And the owners came up with it by looking at their market. It was the 1970s.\u00a0 They lived in a college town.\u00a0\u00a0 And college students are stuck on campus\u2026often without a car.\u00a0 And of course, they\u2019re young\u2026so they\u2019re a little impatient, too.<\/p>\n

So what did they want? Pizza delivered to their door\u2014and quickly.\u00a0 The \u201cFresh, Hot\u201d part of the USP is a great setup, by the way. It really \u201cpaints a picture\u201d of what they\u2019re selling.<\/p>\n

And \u201cFree\u201d, of course, is the most powerful word in copywriting.\u00a0 When you use it in a guarantee and it becomes even more powerful.<\/strong><\/p>\n

Now, you don\u2019t have to use \u201cfree\u201d\u2026or even a guarantee.\u00a0 But you do need to understand what your market wants.\u00a0 You need to know what their biggest problem is.\u00a0 And you need to frame your solution in a way that\u2019s totally irresistible.<\/p>\n

That\u2019s what a great USP does.\u00a0 It\u2019s the core concept that all your marketing is built on.\u00a0 When you discover it, you\u2019ll have the beginnings of a highly profitable ad campaign.\u00a0 You\u2019ll have \u201cprimed the pump\u201d for higher profits. The rest is easy.<\/p>\n

– Paul<\/em><\/p>\n\n\n\n
About Paul Martinez<\/a><\/strong>
\nRelated Resources<\/strong><\/a>
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To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE <\/a><\/strong>Profit Now <\/a><\/strong>Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

If you write your own sales copy, then this may be the most profitable series of articles you ever read. That\u2019s because I\u2019m going to show you how to \u201cprime the pump\u201d\u00a0 and make writing killer copy almost effortless. When you learn how to use these copywriting tips, you don\u2019t need to hire a copywriter.\u00a0 […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[376],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/4463"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=4463"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/4463\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=4463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=4463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=4463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}