{"id":4483,"date":"2010-03-15T09:02:54","date_gmt":"2010-03-15T14:02:54","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=4483"},"modified":"2010-03-11T09:09:20","modified_gmt":"2010-03-11T14:09:20","slug":"make-business-fun","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/customer-service\/make-business-fun\/","title":{"rendered":"Make Business Fun"},"content":{"rendered":"

One of my favorite places to go is my printer. Tony Grech and Paul Degrazia, co-owners of Grecko Printing in Plymouth, MI make it a point to create an upbeat and energetic atmosphere for their clients and their employees.<\/p>\n

When you walk into their lobby, it is alive with activity, sound and eye popping color displays. Everything from the mascot, a live gecko by the name of \u201cGrecko\u201d, to their clients laughter that echoes throughout the building.\u00a0 Tony, Paul and crew do their best to make it an enjoyable experience to do business with Grecko Printing.<\/p>\n

People like to have fun. They like to be able to enjoy them\u00adselves. One of the best opportunities for pleasure can occur when they do business with your company or organiza\u00adtion.\"customer<\/a><\/p>\n

Laughter is one of the few languages that is spoken by every human being. When your customers are met by cheerful, personable, and positive employees, chances are those custom\u00aders will enjoy spending their money and do even more business with you.<\/p>\n

Let\u2019s examine the psychology behind that kind of thinking. One of the main reasons why customers quit doing business with a company is a feeling of indifference they receive from the frontline personnel that serve them. Many times, your custom\u00aders take personally the type of service they receive.<\/p>\n

If they receive poor service, it can very easily be interpreted as a form of personal rejection. Conversely, if it is very good service, it can be interpreted as a sign of respect and acceptance. Naturally, our customers prefer the latter form of service.<\/p>\n

Taking this discussion one step further, when a person experi\u00adences joy or laughter, endorphins are released from the brain. An \u201cendorphin\u201d is a natural morphine-like substance that is produced within the human body. It creates a euphoric-like state that allows a person to experience physical and mental feelings of pleasure. A person feels good.<\/p>\n

In a similar way, when a person receives the kind of service that can be interpreted as a sign of respect and acceptance, he or she can actually experience a release of endorphins. Thus, when a customer comments to you on how they like doing business with your company, recognize that there is more to it than just words.<\/p>\n

What does all of this have to do with your business? The key is to let the fun side of your personality show. Your example will serve as a good role model as well as a reminder for your employees and co-workers. By setting the pace in your business in terms of behavior, your customers, employees and co-workers will appre\u00adciate it.<\/p>\n

The little poem that follows illustrates the point:<\/p>\n

By filling your shop with smiles
\nyour customers will come for miles
\nAhh, but alas,
\nif it\u2019s a frown upon your face
\nyour customers will shop
\nsome other place
\n– Tom Borg<\/p>\n

– Tom<\/em><\/p>\n\n\n\n
About Tom Borg<\/a><\/strong>
\nRelated Resources<\/strong><\/a>
\nMore Posts by Tom Borg<\/a><\/strong><\/p>\n

To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE <\/a><\/strong>Profit Now <\/a><\/strong>Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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