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<\/a>confidence, loyalty\u2026 and of course to get referrals which is always nice.<\/p>\nOr, maybe you just want them to remember you when they need a quote or have an insurance or financial question.<\/p>\n
So, you\u2019re doing everything right, but still\u2026 business is slow.\u00a0 And you\u2019re kind of itching to speak with some of your better prospects because you\u2019re good on the phone and you know how to close additional business.<\/p>\n
But you need that key element – that one phrase that is pivotal to the campaign, to tie it all together.\u00a0 You need that one reason to call.\u00a0 Here it is:<\/p>\n
\u201cOh, I forgot to mention\u2026\u201d<\/p>\n
Yes, it\u2019s the phrase you can pull out that smoothly and subtly lets you in the door.<\/p>\n
\u201cWhen I sent that quote I forgot to mention\u2026\u201d<\/p>\n
\u201cIn my last post card I forgot to mention\u2026\u201d<\/p>\n
\u201cI forgot to mention I\u2019ve written a new paper on\u2026\u201d<\/p>\n
\u201cI forgot to mention new coverage has come DOWN in price because\u2026\u201d<\/p>\n
\u201cIn our last conversation I forgot to mention\u2026\u201d<\/p>\n
Now you can feel comfortable to call anyone and tell them what you left out of your letter, post card, call, website, ad, seminar.\u00a0 Oh, you\u2019re so sorry – you forgot to mention a key point they need to know right now\u2026 and here it is.<\/p>\n
Maybe in your rush to get your new newsletter to them, it wasn\u2019t included.\u00a0 Maybe a recent news story triggered this need (\u201cI saw this story in the news tonight and I thought I\u2019d better call you\u2026 because I forgot to mention\u2026\u201d)\u00a0 Maybe a new law created information they need to know right now.<\/p>\n
Or maybe in your latest negotiation, your new providers presented information that affects them. And in fact, it just became available (\u201cI was speaking with one of our new providers earlier today and he advised me of a change in your policy \u2014 I thought you\u2019d want to know about right away because I forgot to mention this in\u2026\u201d)<\/p>\n
I write about marketing with letters and post cards all the time.\u00a0 However, the phone is one of the best marketing tools you can use.\u00a0 But unless you use the phone in a tightly controlled way it can fast become a burden to you, and an annoyance to clients.<\/p>\n
By using this key phrase and spacing out calls at only so many per day, it becomes an effective tool to build business, relationships and longevity into accounts \u2014 without stress.<\/p>\n
The \u201cOh, I forgot to mention\u2026\u201d technique is an incredible tool for a less stressed environment using the telephone.\u00a0 It\u2019s also great for getting past gatekeepers: simply say the reason you\u2019d like to speak with your customer or prospect is about your last letter to him – something you forgot to mention\u2026 and your sure they\u2019ll feel it\u2019s important.\u00a0 Gets you right through.\u00a0 Any questions?<\/p>\n
– Jeffrey<\/em><\/p>\n