{"id":46,"date":"2005-02-16T15:28:00","date_gmt":"2005-02-16T15:28:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=35"},"modified":"2009-09-08T15:01:55","modified_gmt":"2009-09-08T20:01:55","slug":"how-can-i-find-which-keywords-people-use","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/search-engines\/how-can-i-find-which-keywords-people-use\/","title":{"rendered":"How Can I Find Which Keywords People Use?"},"content":{"rendered":"<p>&#8220;Where can I reverse look up the words people are using when they are looking for your products?&#8221; &#8211; Buck Buckingham<\/p>\n<p>I use the <strong><a href=\"http:\/\/inventory.overture.com\/d\/searchinventory\/suggestion\/\">Keyword Suggestion tool at Overture<\/a><\/strong> to get a rough idea of how many people have searched for a set of keywords in the last month and related keywords. Once you&#8217;ve identified the keywords people use in looking for your products or services you may want to use them in your <a href=\"https:\/\/www.marketingforsuccess.com\/marketing-message.html\"><strong>elevator speech<\/strong><\/a>.- Charlie Cook<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/77297abf-a21b-4742-a5d4-02c508f81e66\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; FLOAT: right; BORDER-TOP: medium none; BORDER-RIGHT: medium none\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=77297abf-a21b-4742-a5d4-02c508f81e66\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Where can I reverse look up the words people are using when they are looking for your products?&#8221; &#8211; Buck Buckingham I use the Keyword Suggestion tool at Overture to get a rough idea of how many people have searched for a set of keywords in the last month and related keywords. Once you&#8217;ve identified [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,14],"tags":[192,36,385],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/46"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}