{"id":4617,"date":"2010-03-29T07:59:58","date_gmt":"2010-03-29T12:59:58","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=4617"},"modified":"2010-03-25T10:06:11","modified_gmt":"2010-03-25T15:06:11","slug":"powerful-secret","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/powerful-secret\/","title":{"rendered":"A Powerful Secret For Getting People To Read Your Entire Ad"},"content":{"rendered":"

For your advertising to be effective, you want people to read from start to finish. If they skip around, they won\u2019t get all of their questions answered and their objections to buying won\u2019t be properly dealt with. This is why it\u2019s vital you use what are called \u201ctransitional phrases\u201d throughout your ad or sales letter. What is a \u201ctransitional phrase\u201d?<\/p>\n

It\u2019s a special phrase or word that motivates the reader to keep reading from paragraph to paragraph. If you\u2019ve spent any time writing ads, you know firsthand that it can be hard to \"copywriting<\/a>transition from one idea to another smoothly. This is where transitional phrases come in and save the day. Here is a short list of transitional phrases you can attach to the end of some paragraphs in your ad to keep the reader moving from start to finish.<\/p>\n

    \n
  1. And that\u2019s just the beginning<\/li>\n
  2. Wait, there\u2019s more<\/li>\n
  3. And don\u2019t forget this<\/li>\n
  4. Here\u2019s even more proof<\/li>\n
  5. And here\u2019s the catch<\/li>\n
  6. Let me explain<\/li>\n
  7. Plus, there is something else I\u2019d like to send you<\/li>\n
  8. What about you?<\/li>\n
  9. Here is some really good news<\/li>\n
  10. You\u2019re going to like this<\/li>\n
  11. Here\u2019s exhibit A<\/li>\n
  12. This might surprise you<\/li>\n
  13. Here\u2019s what they don\u2019t want you to know<\/li>\n
  14. Are you ready for the answer?<\/li>\n
  15. Do you know what happened next?<\/li>\n
  16. Here\u2019s the best part<\/li>\n
  17. Plus there\u2019s more<\/li>\n
  18. And that\u2019s just for starters<\/li>\n
  19. This is the mistake most people make<\/li>\n
  20. Here\u2019s the missing puzzle piece<\/li>\n
  21. Here\u2019s the shocking reality<\/li>\n
  22. What\u2019s the real lesson here?<\/li>\n
  23. Let\u2019s pause right here just for a moment<\/li>\n
  24. What is the source of my information?<\/li>\n
  25. Here is an example of what I mean<\/li>\n<\/ol>\n

    – Mike<\/em><\/p>\n\n\n\n
    About Mike Jezek<\/a><\/strong>
    \nRelated Resources<\/strong><\/a>
    \nMore Posts by Mike Jezek<\/a><\/strong><\/p>\n

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