{"id":4705,"date":"2010-04-06T06:41:12","date_gmt":"2010-04-06T11:41:12","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=4705"},"modified":"2010-04-05T15:46:55","modified_gmt":"2010-04-05T20:46:55","slug":"looks-can-be-deceiving","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/looks-can-be-deceiving\/","title":{"rendered":"Looks Can Be Deceiving…"},"content":{"rendered":"

This past March, we discovered that we\u2019d had a small leak that had been quietly soaking into our ceiling unseen and unnoticed. That was until we got over ten inches of rain that the small leak became a big one and the water started pouring in.<\/p>\n

We\u2019ve received ten inches of rain here in Connecticut in March and the \u201csmall leak\u201d that we had in our roof has gotten our attention. Three roofers have examined the chimney, the flashing and the shingles and they\u2019ve all come to the same conclusion.<\/p>\n

\u201cEverything looks fine.\u201d\"small<\/a><\/p>\n

Of course, that\u2019s not much consolation when every time it rains we still have water pouring in.<\/p>\n

Your website is the same!<\/strong><\/p>\n

While most websites, at first glance look fine they\u2019re leaking worse than my roof.<\/p>\n

Think about it. What percentage of visitors to your site does your website catch and what percentage are leaking through and leaving without ever contacting you?<\/p>\n

For example, for every 100 visitors to your site, potential buyers, how many contact you? Even 1 or 2?<\/p>\n

The purpose of a good roof is to shed 100% of the rain, not just 99% like our roof. And the purpose of a good website is to get at least 5-10% of visitors to contact you \u2013 not .5% or less?<\/p>\n

Just because your website looks fine, don\u2019t assume it\u2019s doing it\u2019s job. And like a leaky roof, the sooner you fix it the better off your business will be.<\/p>\n

What\u2019s it going to take to get your attention to fix your website?<\/p>\n

Imagine each day, thanks to your website, 2-3 people who wanted to know more about your products and services contacted you. Would that help your business grow? Would you make more money?<\/p>\n

Of course it would and you could. Now imagine your site generated over 50-100 leads each day of the week! How much more successful would your business be?<\/p>\n

The most important thing you need to know is no matter how badly your web site is leaking leads and profits, it\u2019s easier to fix than my sorry roof.<\/p>\n

Here\u2019s how:<\/p>\n

1. Assess the Damage<\/strong>
\nCalculate your site\u2019s conversion rate. You\u2019ll need 2 numbers to do this. First, how many unique visitors see your site each week. Second, how many call you, fill out a form on your site or in any way contact you.<\/p>\n

Then divide the contacts by unique visitors to determine your conversion rate.<\/p>\n

If the number is bigger than 5-10%, your web site is working. If not you need to fix it.<\/p>\n

Assess The Potential<\/strong>
\nIf I fix my leaky roof I have a dry house, something my wife appreciates. If you fix your website so it starts generating more leads and sales, you could easily see your income increase by 50-2000%.<\/p>\n

How can you determine what the fix would be worth?<\/p>\n

Calculate what a qualified lead is worth to your business. To get a rough idea of this, take your annual revenue and divide it by the number of clients and prospects you contact regularly.<\/p>\n

For most service providers, an average client is worth $100 to a $1000 in sales and an average lead at $5-50 dollars. Which means if you could make your site work to generate 10 more leads each week with your site, you\u2019d be making another $2,600 to $26,000 a year or more.<\/p>\n

Of course, if you could generate 10 more leads each day you\u2019d be making 7 times this, or another, $18,200 to $182,000 per year or more.<\/p>\n

Interested?!<\/p>\n

Get The Ideas and Help You Need To Succeed Online<\/strong>
\nMost people make the mistake trying to copy what they see others doing, but as you were reminded earlier in this article, looks can be deceiving. If you want your web site to be a big profit center from your business, you\u2019ll want to find out the proven formula for using your website to generate more sales.<\/p>\n

Here are three options:<\/p>\n

a. Grab your copy of \u2018Creating Web Sites That Sell\u2019. I wrote this to document and map out the step-by-step system you can use to convert traffic into leads, sales and profits. It\u2019s all there for people who want to know. Use this link >><\/a><\/p>\n

b. Consider working with a mentor. Someone who can cut through all the marketing ideas out there and give you a simple system to leverage your existing business online. Use this link to apply to have me work with your company to personally give you the keys to increasing profits with your website. Start here >><\/a><\/p>\n

c. Ignore your website\u2019s conversion rate and let it keep leaking leads. Denial is a wonderful thing but it certainly wasn\u2019t the right strategy for dealing with our roof and it\u2019s probably not going to work for your business either.<\/p>\n

Winners take action. What actions are you going to take this week to grow your business?<\/p>\n

– Charlie<\/em><\/p>\n

P.S. If it rains much more in the next few weeks, if we get the proverbial April showers, I\u2019ll be looking for plans for an Ark.<\/p>\n

P.P.S. Questions? Comments? Add them on the blog.<\/p>\n

\"Reblog<\/a>