![\"copywriting](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/04\/copywriting-ideas.jpg\" "\\"copywriting")
<\/a><\/strong><\/p>\nI don’t know if the headline accounts for 80% of the response of an ad or not, but I do know it counts for a lot.<\/p>\n
So if you’re going to split-test a sales letter, start with the headline. Just write two completely different headlines — and let them battle it out for first
\nplace.<\/p>\n
Any Picture above the Fold<\/strong><\/p>\n Anything that appears on your computer screen when you first visit a web site is considered “above the fold.” Anything that you have to scroll down to see So if you have a picture on your sales letter that appears above the fold, try testing it against a different image. Sometimes two different pictures will And while you’re at it, make sure the picture has a caption.<\/em> Captions get a much higher rate of readership than just about any other written The Guarantee<\/strong><\/p>\n Often your guarantee can make the difference between some sales and a lot of sales. So consider testing different guarantees.<\/p>\n For instance, you could test a 30-day guarantee vs. a 1-year guarantee. Or you could test a simple money-back guarantee vs. a double-your-money-back Always Be Testing<\/strong><\/p>\n Once you have a sales letter that you’re driving traffic to, it’s important to continually split-test to improve your conversion rate.<\/p>\n Multiple small improvements over time can ultimately lead to a sales letter that generates strong sales for years.<\/p>\n – Ryan<\/p>\n <\/em>P.S. Want to get an inside look at split-tests I’ve conducted and their outcomes? Then sign up for Copywriting Code today<\/a>.<\/p>\n
\nis considered “below the fold.”<\/p>\n
\nproduce wildly different results.<\/p>\n
\nwords on a page, so make that caption count!<\/p>\n
\nguarantee.<\/p>\n