BUYING attention<\/strong><\/p>\n You know how this works. You write an ad and then pay for viewers to see it. If you\u2019ve got great ad copy and your prospects respond it works.<\/p>\n Get it right and advertising will generate more than it costs. But even if it does, every time you want more leads, you\u2019ll need to spend more on advertising. And every dollar you spend on ads is a BRIBING your target market <\/strong><\/p>\n Don\u2019t worry. I\u2019m talking about an ethical bribe. In marketing, the bribe is your free ebook, email course, video tutorial or even free test drive.<\/p>\n What you\u2019re doing is creating an irresistible offer, one where you provide something for free or practically for free in exchange for your prospect telling you they\u2019re interested in what you sell and giving you their contact information.<\/p>\n The concept is simple. Create something that a qualified member of your target market would be crazy not to sign up for \u2013 for FREE.<\/p>\n This lead generation strategy is one of my favorites because once you set it up it costs you nothing or next to nothing. For example, imagine you created a series of video tutorials and offered them for free \u2013 in return for prospects giving you their name and email addresses.<\/p>\n You spend a week or two putting it together and getting it set up and then\u2026<\/p>\n Each day and each week it attracts new leads, people interested in what you sell. Use this simple system over a few years and pretty soon you\u2019ll have a list of tens of thousands if not hundreds of thousands of qualified leads!<\/p>\n If you don\u2019t like the idea of bribing people, think about it as EARNING \u00a0leads. You earn your prospects\u2019 trust by letting them get to know you and proving your expertise by demonstrating it with the information you share.<\/p>\n I would have used the term EARN in this article but it didn\u2019t begin with the letter B.<\/p>\n BORROWING leads<\/strong><\/p>\n Getting people to sign up one-by-one for your ethical bribe is a great way to generate leads, now imagine if instead of one-by-one you could get qualified prospects to sign up by the hundreds. Wouldn\u2019t that be great?<\/p>\n Well you can, just by borrowing leads. Here\u2019s how you do it.<\/p>\n Make a list of other businesses that share your target market. Then talk to them about sending out an email or a letter on your behalf. The simplest is to have them send out straight endorsement, telling how they struggled with XXXX until they found your product or service and how great you are. Of course you\u2019ll want to mention your free offer in the email\/ letter.<\/p>\n When they send the letter out, you\u2019re borrowing their list, and the trust your marketing partner has with their prospects and clients. Make sure you honor this trust.<\/p>\n In some cases, your new-found marketing partners will be happy to swap mailings with you. In other instances they may want a percent of the sales you generate. In either case, it\u2019s the fastest way to grow your business. It\u2019s the profit multiplier strategy you need to make it big.<\/p>\n That\u2019s it! Three ways to generate leads \u2013 BUY, BRIBE, BORROW.<\/p>\n – Charlie<\/em><\/p>\n P.S.<\/strong> This weekend, here on the coast of Connecticut, we had our first \u201chot\u201d spell. It was over 80 so I took out my kayak. After not paddling for the past six months, it felt like hard work \u2013 at least for the first twenty minutes until my muscles limbered up and I got my rhythm going.<\/p>\n Pretty soon, I was slicing through the waves smoothly.<\/p>\n The same is true with your lead generation system. Initially it\u2019s going to take some work to get it set up, but when you do it\u2019s like having a machine that prints money every month for your business.<\/p>\n Resources<\/strong><\/p>\n Discover the 5 most effective ways to flood your site with traffic >><\/a><\/strong><\/p>\n![\"small](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/05\/small-business-marketing.jpg\" "\\"small")
<\/a>dollar less in profit.<\/p>\n