![\"postcard](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/05\/postcard-marketing.jpg\" "\\"postcard")
<\/a>with precision to a highly focused mailing list. Since postcards can be so selectively mailed to a target audience, unlike most advertising mediums such as newspapers, magazines, trade shows, radio and TV, there\u2019s no wasted advertising expense.<\/p>\nDirect marketing campaigns using post cards are low in cost because post cards are cheap to print, address and mail. A very aggressive marketing campaign – including mailing a postcard every two weeks for a full year – is just $13. This cost includes the post card, printing, mailshop services (inkjetting the address and sorting in zip sequence) and postage costs.<\/p>\n
Of all direct mail formats, postcards are easiest to handle – no folding, stuffing, tabbing, inserting – just address and mail. And postcards make your phone ring by using the the age old direct marketing criteria of the right headline, clever copywriting, bright graphics, and an irresistible offer with a solid call to action: \u201cJust pick up the phone and call right now for this FREE Offer!\u201d<\/p>\n
I did mention you need a great offer to make the phone ring, right? Here are 15 suggestions\u2026<\/p>\n
Remember the objective of direct mail marketing post card campaign is generally not to sell anything – it\u2019s just to have the reader call you and to make your phone ring. So make your offers sound great, and make \u201ccalling for information\u201d sound so tempting and easy the reader just naturally reaches for the phone. Here are some offers to make the phone ring written specifically for the insurance industry. Not in the insurance field? Modify some of these and they\u2019ll work for you!<\/p>\n
\u00b7 New types of coverage <\/strong>are available from our office, and from our new line of providers. Call now and get our FREE booklet on\u2026<\/p>\n New LTCI discount rates.<\/p>\n New: Low Cost Travelers Insurance.<\/p>\n \u00b7 New types of policies <\/strong>are available\u2026 Call now to see the very different kinds of policies you can now get\u2026<\/p>\n New: Boat protection insurance<\/p>\n Now: Providing New Tractor Insurance<\/p>\n New: half year policy – why buy a whole year when you just need\u2026<\/p>\n \u00b7 FREE Upgrade. <\/strong> As our providers change, some new policies offer extended coverage for the same rate. Call and see if you are eligible for an upgrade for FREE! Call now and\u2026<\/p>\n \u00b7 New Lower Rates: <\/strong>Some rates go up, some just go down. Call us for our free list of cost reductions\u2026<\/p>\n \u00b7 New Discount Insurance Companies.<\/strong> Our New \u201cNo frills\u201d providers now offer ultra low cost bare-bones coverages. Call us right now to see if you qualify for\u2026<\/p>\n \u00b7 FREE Policy Review. <\/strong> (Make this a wonderful twice-a-year offering, or \u201cOn Special Request.\u201d) Call us for a\u2026<\/p>\n \u00b7 New products <\/strong>are available in Auto, Life, Health, LTC and business protection. Call now for\u2026<\/p>\n \u00b7 Our New Providers<\/strong> offer better rates, policies and coverage. Call now for\u2026<\/p>\n \u00b7 More Protection, Less Cost. <\/strong>Selected coverages. Call now for\u2026<\/p>\n \u00b7 Thanks for your business<\/strong><\/p>\n \u00b7 Thanks for your referrals<\/strong><\/p>\n \u00b7 Free Quotes. <\/strong>Always our pleasure to quote.<\/p>\n \u00b7 Immediate coverage – Immediate bond. <\/strong>Why wait? if you\u2019re in a hurry and need coverage our agents<\/p>\n \u00b7 Immediate quotes <\/strong>on most coverages on your request!<\/p>\n \u00b7 Free Lunch.<\/strong> Yes, we\u2019re buying! Call for\u2026<\/p>\n \u00b7 FREE Booklet! <\/strong> \u201c11 Ways to Save on Your Insurance!\u201d \u201cHow to ask for and get a lower rate!\u201d<\/p>\n \u00b7 FREE Analysis! <\/strong> Let me look over your policy portfolio and I\u2019ll show you where you can save money. Get rid of lousy coverage you don\u2019t need.<\/p>\n \u00b7 Lower your risk: <\/strong> Call us first for all your insurance quotes.<\/p>\n Direct marketing with post cards is easy and effective, IF you know how. You need to 1. know what to say, 2. who to say it to, 3. create a very hot headline, 4. make an attractive offer, and 5. blend lively graphics with 6. enticing copy and 7. mail to the right list.<\/p>\n – Jeffrey<\/em><\/p>\n