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<\/a>more.<\/p>\nAt the first signs of spring, I prepared the soil and planted seeds and seedlings. My garden was thriving \u2014 but I quickly discovered something about myself. Happy as I was to thumb through catalogs, do all the planning and even the first planting, I had no interest in the weekly garden maintenance. Even my bountiful harvest of fresh veggies couldn\u2019t make up for the horror of weeding.<\/p>\n
Turns out that I\u2019m happiest when I\u2019m coming up with ideas and launching new projects. When it comes down to executing all the details, I get bored and distracted. I\u2019m restless and not very effective doing routine tasks.<\/p>\n
Most successful CEOs and entrepreneurs are the same way. They tend to be brilliant, creative, disorganized and impatient. If left on their own, they also tend to get overwhelmed and stuck spinning their wheels. Then nothing gets finished, and their business growth stalls.<\/p>\n
Sound familiar?<\/p>\n
Earlier, I said I had a fatal flaw, but it wasn\u2019t really fatal. I just had to recognize where my strengths lie.<\/p>\n
Every business, no matter its size, needs two types of people. It needs Starters; the people with the ideas, the vision and the plan, and Finishers; the people who execute the vision and get the daily work done. Finishers like<\/em> weeding, or at least the business corollary to that. They get satisfaction from completing the tasks that keep the enterprise humming.<\/p>\n In my business, I\u2019m the CEO and the Chief Starter. I come up with new product and marketing ideas. But to keep my business growing, I need a team of dedicated Finishers who will maintain my web site, post my blog content, organize my schedule, write my sales pages, work with my affiliates, manage inventory, etc, etc. \u2014 they manage a host of routine but essential tasks.<\/p>\n Without my team, I\u2019d have a lot of good ideas and no way to implement them all. I certainly wouldn\u2019t have become one of the top authorities on small business marketing.<\/p>\n Which are you \u2013 a Starter or a Finisher?<\/strong><\/p>\n <\/strong><\/p>\n \u2022 Do you like finding and coming up with new ideas for your business?<\/p>\n \u2022 Do you start more projects than you can finish? (Be honest \u2013 how many projects have you got on your To Do list?)<\/p>\n \u2022\u00a0Do you get bored with routine tasks?<\/p>\n \u2022\u00a0Are you impatient?<\/p>\n \u2022\u00a0Once you\u2019ve created a product or service, are you already thinking about the next project, or the next strategy to grow your business?<\/p>\n – or – \u2022\u00a0Do you get satisfaction from checking off items on your to do list?<\/p>\n \u2022\u00a0Do you like having a clear idea of what you need to do?<\/p>\n \u2022 Do you enjoy mastering routine tasks?<\/p>\n It doesn\u2019t matter whether you are a serial Starter, like I am, or you\u2019re best at follow through and a Finisher. Recognize your strengths \u2014 and your interests\u2014 and complement them to build a strong team that includes both starters and finishers. <\/em><\/p>\n <\/em><\/p>\n That\u2019s what I did, years ago, enabling my business to grow and getting my life back. I hired a Virtual Assistant, a webmaster, a web designer, an seo expert and a fulfillment house and off loaded all the tasks I didn\u2019t have time or interest in getting done.<\/p>\n And when I did I discovered that not only was I enjoying my life more, even though I was paying a team, the business finally broke through and grew by leaps and bounds.<\/p>\n You can do the same.<\/p>\n – Charlie<\/em><\/p>\n P.S. Have a question about delegation or outsourcing? Hit reply and let me know. I\u2019m in the midst of creating the next TeleSummit on, you guessed it, outsourcing.<\/p>\n P.P.S. Want help focusing your business to realize your profit potential? Currently I have one opening in my hands on marketing mentoring program. Get the details here >><\/span><\/a><\/p>\n
\n\u2022 Do you like to organize projects and see them through to completion?<\/p>\n