![\"trinkets\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/05\/trinkets.jpg\" "\\"trinkets\\"")
<\/a>available for the public to see. Talking about something brand spanking new is a great way to build word of mouth.<\/p>\nThink before your post, though, of whether you\u2019ve created something particularly for a client who has already paid for the things you\u2019ve created. If so, it\u2019s always wise to ask permission of the \u2018owner\u2019 of the item if it is OK if you post that image. We spoke with Erica Leaf, who does social media for a commercial design company called Imagine Graphics. She explained the challenge this way:<\/p>\n
\u201cFor instance, in our business we create custom graphics for a variety of business clients.\u00a0 And one thing that\u2019s interesting to other people is like what we\u2019re making, you know, who\u2019s getting a new sign, who\u2019s getting their vehicle wrap, what does it look like, you know, be the first one– they want to be the first one to see this sort of new thing or to know that there\u2019s a new restaurant and their sign is going up or something.\u00a0 So that\u2019s one thing we like to be able to tweet about, is a current project that\u2019s just in the works or being completed.\u00a0 But we always– we have a policy to make sure to ask permission of clients.\u201d<\/p>\n
Video is also becoming an option for many businesses , especially given the ease of using technology like Flip Cams, which are fundamentally a point-and-click type of video camera. Some firms take this\u00a0 a step beyond amateur video by partnering with production companies.<\/p>\n
One example is the Roger Smith hotel in new York City who work with the Sandman Productions team to do videos for the Roger Smith Hotel\u2019s blog, Roger Smith Life. Videos feature footage of different events at the Hotel.They\u2019ve created so many videos that they developed a Roger Smith Hotel Youtube channel, further extending their reach into the social media world.<\/p>\n
Finally, you can also encourage customers to take their own photos and videos and upload them to your site. This is a way to engage the type of online users that Forrester media refers to as \u2018creators\u2019: people who like to express themselves and their creativity online. Of course, there\u2019s a risk that the quality won\u2019t be as good as you wish, but always remember you have the ultimate veto power over what gets posted to your own site.<\/p>\n
– Kim<\/em><\/p>\n