High-quality content is at the center of any successful social media program.\u00a0 Your social media communication needs to be jam-packed with content that is ongoing, varied and generous: ideas, A winning social media program is not about the latest technical tool or cool software.\u00a0 It is all about researching, creating, writing, sharing and managing content.\u00a0 People are captivated by social media because they want to meet new people and be introduced to new ideas.<\/p>\n They do not gravitate to social media sites to BUY PRODUCTS.\u00a0 This is not to say that you can never sell products or find loyal clients through social media.\u00a0 But the social media selling process is a long cycle; it starts first with conversations that revolve around excellent, fascinating content.<\/p>\n Magic Word Number Two: REPURPOSE <\/strong><\/p>\n Once you have created all that delicious content, you absolutely must use it in every possible way.\u00a0 It is not enough to write a post or film a video or record a podcast, slap it up on a site and hope it sticks.\u00a0\u00a0 You must take every morsel of content you create and stretch it as far as you can.\u00a0 Use it over and over again in different formats and on diverse platforms so that you can touch as many social points as possible.<\/p>\n Get your message out there in as many places as possible. Unless you have unlimited resources (and no small business does!), you absolutely must repurpose your content.<\/p>\n On my next post, I will tell you exactly how to do that…<\/p>\n – Susan<\/em><\/p>\n![\"social](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/05\/social-media-puzzle.jpg\" "\\"social")
<\/a> thought pieces, interviews, tips, product reviews, blog critiques, updates about conferences and stimulating questions.<\/p>\n