![\"entrepreneurs\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/06\/entrepreneurs.jpg\" "\\"entrepreneurs\\"")
<\/a>\nYou\u2019ve got a great idea for a new business, a new product or a better way of delivering a service. You\u2019re sure there\u2019s a need out there for it. You\u2019re knowledgeable enough in the field to be confident that this can support you and your family. At this stage, your biggest concern is turning your idea into a salable product or service.<\/p>\n
Knowing that 50% of new businesses fail in the first four years, what do you need?<\/p>\n
Focus.<\/strong><\/p>\n Over the last 20 years, I\u2019ve worked with hundreds of entrepreneurs eager to launch new businesses. They\u2019re smart, they\u2019re committed to success and they\u2019re willing to work hard. Really hard.<\/p>\n But a lot of the business owners coming to me for help have made the same mistake. They try to do too much. They try to be everything to everybody and their business is dying while they\u2019re trying.<\/p>\n Every entrepreneur needs to identify their target market, clarify the problem they solve and understand the primary benefits of their products or services. Then they need to stay focused on those.<\/p>\n Figure out exactly what your business is, whom it helps and how it helps them. Then come up with a killer marketing message so your prospects understand the value of your product and services. Ignore these fundamental steps at your peril.<\/p>\n Here\u2019s the simple formula to focus your business and your marketing<\/span><\/strong> >><\/strong><\/a><\/p>\n Stage II: Struggling Business<\/strong><\/p>\n After months of working around the clock, you have a product or service ready to sell. You land a few customers and sales start to trickle in. This should be an exciting phase of growth for you, but it\u2019s often when the frustration sets in.<\/p>\n You\u2019ve worked hard to create top quality products and services but your business is still the best-kept secret going. Hardly anyone knows about it and too few are buying.<\/p>\n What should you do to get more than the occasional client and a trickle of sales?<\/p>\n At this stage, entrepreneurs like you who are experts in their industry niche, whether in accounting, web design, yoga, organic composting, or IT consulting, realize that they\u2019re not experts in marketing.<\/p>\n What do you need?<\/p>\n Ideas! <\/strong><\/p>\n Even the smartest entrepreneur needs marketing ideas so they can discover the simple secrets to attract clients, increase sales and generate a steady income.<\/p>\n Are you looking for low-cost, proven ways to skyrocket your business?<\/p>\n Here are two options:<\/p>\n Get 24\/7 access to hundreds of proven marketing strategies from the top experts in the world >><\/span><\/strong><\/a><\/p>\n <\/span><\/p>\n Use the ultimate marketing success formula >><\/span><\/strong><\/a> <\/strong><\/p>\n Stage III: Profitable Business<\/strong><\/p>\n It happens even to smart<\/em> entrepreneurs and business owners. You apply a solid marketing strategy, your business gathers momentum, and pretty soon you\u2019re overwhelmed.<\/p>\n Now you\u2019re trying to do everything, juggling administrative tasks, managing clients, developing new products \u2014 not to mention marketing, so you can avoid that whole feast or famine thing.<\/p>\n The problem is, of course, that because you did quite a few things right, your business now is a ball and chain around your life. You\u2019re making good money, but you\u2019re working way too hard and have yet to see the upper six or seven figure income you should be earning.<\/p>\n At this point, you don\u2019t need more ideas. You probably have too many already. Now, the challenge is to figure out which of those ideas to use and how to use them.<\/p>\n What do you need help with?<\/p>\n Implementation.<\/strong><\/p>\n This is the stage in your business when a mentor or coach can help you. You need to work with someone one-on-one to help you assess your business and your marketing, sift through your ideas, and help you plan which ones to use first, second and third to keep the sales rolling in.<\/p>\n Do you have a profitable business? Looking for ways to grow it?<\/p>\n