{"id":5264,"date":"2010-06-11T08:09:01","date_gmt":"2010-06-11T13:09:01","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=5264"},"modified":"2010-06-11T07:39:44","modified_gmt":"2010-06-11T12:39:44","slug":"social-media-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/social-media-marketing-tips\/","title":{"rendered":"5 Social Media Marketing Tips To Get Started Today"},"content":{"rendered":"

Back in the good ol\u2019 days of the web (circa 2004), it was so easy for businesses to market via the internet; all that was necessary was a functional website. But the advent of social media has made a dramatic impact with online marketing\u2014 and in a good way.<\/p>\n

Social media is, for the most part, free, saving many marketing dollars. But just because it is free, doesn\u2019t make it easy or cost-free, if your time is valuable. So before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end.<\/p>\n

1. Use the free sites.<\/strong>\"social<\/a>
\nFree, online networking services like Facebook, Twitter and LinkedIn are great marketing vehicles to post significant news, offers, promotions, and events for your business. For example, a seafood restaurant can promote $1 oysters and \u00bd price margaritas to loyal Twitter followers and Facebook fans.<\/p>\n

2. Track your social media program.<\/strong>
\nSee which of the free social media sites are delivering results worthy of your continued efforts and focus; abandon those not measuring up to your goals.<\/p>\n

3. Social media can also improve rankings on Google and other major search engines by building inbound links to content on your website.<\/strong>
\nLearn how to optimize your website to improve how your website ranking, or hire a SEO (Search Engine Optimization) professional to do the job for you. Be sure they know how to integrate social media into your SEO program.<\/p>\n

Many times you can learn some great tips by seeing what your competition is doing and what\u2019s working for them. Google your competition \u2014 if they appear on the search engine before you do, check out their site and compare what they are doing and you\u2019re not.<\/p>\n

4. Give your customers what they want.<\/strong>
\nCustomers are self-centered; they want to know: \u2018what\u2019s in it for me?\u2019\u00a0 Use social media to give customers expert advice, great links, and share valuable information. Don\u2019t hype your business; instead create a dialogue by connecting with the customer. If you have something interesting to say, say it. Create a blog, webinar, or YouTube video to share what you know with your clients and potential clients.<\/p>\n

5. Blogging helps customers find you.<\/strong>
\nComments on blogs don\u2019t necessarily happen overnight, but your information will come up in an online search which potential clients will read, then click on to check out your website. Twittering and micro-blogging are popular now, but whichever you decide, do it regularly.<\/p>\n

Consistency wins out over content every time. Post on a regular basis; you may not necessarily get read, but your customers will see you\u2019re out there and are current. And when they need you, you\u2019ll be top of mind as someone to call.<\/p>\n

– Rocky<\/em><\/p>\n\n\n\n
About Rocky Cipriano<\/a><\/strong>
\nRelated Resources<\/strong><\/a>
\nMore Posts by Rocky Cipriano<\/a><\/strong><\/p>\n

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\"Enhanced<\/a>