{"id":5313,"date":"2010-06-12T07:49:52","date_gmt":"2010-06-12T12:49:52","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=5313"},"modified":"2010-06-11T07:59:13","modified_gmt":"2010-06-11T12:59:13","slug":"writing-steps","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/writing-steps\/","title":{"rendered":"12 Steps For Writing Cash Pulling Copy"},"content":{"rendered":"<p style=\"text-align: left;\">1. If      possible, survey previous customers and find out why they bought, what      appealed to them most and what objections they had.<\/p>\n<p style=\"text-align: left;\">2. If      possible, talk to the top salespeople in your company and find out what      they\u2019re saying to people to convince them to buy. Incorporate those ideas      into your sales copy.<\/p>\n<p style=\"text-align: left;\">3. List\/understand      the key selling points of your product\/service. Focus on the key      benefit(s) that will have the most impact on your target market.<br \/>\n<!--more--><br \/>\n4. Brainstorm      the best way to sell your product\/service. Pick various emotional appeals,      stories and psychological triggers that will work best for your market and      your particular offer. Put <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/06\/copywriting-tips1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-5314\" title=\"copywriting tips\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/06\/copywriting-tips1.jpg\" alt=\"copywriting tips\" width=\"150\" height=\"77\" \/><\/a>yourself in the prospect\u2019s shoes and work off that.<\/p>\n<p style=\"text-align: left;\">5. Write      out 100 to 200 headlines to find the 3 best headlines to split-test.<\/p>\n<p style=\"text-align: left;\">6. Develop      a flow chart that details where various points, concepts and psychological      triggers will appear in your message. Make sure you incorporate the who,      what, when, where, why and how of your message.<\/p>\n<p style=\"text-align: left;\">7. Plug      your copy into that flow chart.<\/p>\n<p style=\"text-align: left;\">8. Edit      copy and make it flow smoothly.<\/p>\n<p style=\"text-align: left;\">9. Add in      hot words that\u2019ll spark action and substitute left brain (logic) words for      right brain (emotional) words.<\/p>\n<p style=\"text-align: left;\">10. Make      sure your copy is simple enough to understand and cut unnecessary words      and make sure your copy is easy to skim!<\/p>\n<p style=\"text-align: left;\">11. Make      your final edit of the sales letter.<\/p>\n<p style=\"text-align: left;\">12. Come      back in three days and edit it again till you\u2019re certain it\u2019s ready to      run.<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Mike<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/mike-jezek\/\">About Mike Jezek<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\/writingcopy.html\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/mjezek\/\"><br \/>\nMore Posts by Mike Jezek<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px; text-align: left;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=3370b732-096a-4e2a-85a2-aa5a3da28306\" alt=\"Enhanced by Zemanta\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. If possible, survey previous customers and find out why they bought, what appealed to them most and what objections they had. 2. If possible, talk to the top salespeople in your company and find out what they\u2019re saying to people to convince them to buy. Incorporate those ideas into your sales copy. 3. List\/understand [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[376],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/5313"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=5313"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/5313\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=5313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=5313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=5313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}