![\"social](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/06\/social-media-cocktail-party.jpg\" "\\"social")
<\/a>spontaneous\u2026even\u00a0 if you\u2019ve spent a long time thinking about what you\u2019re gong to say. Establishing an overall consistency to tone is important.<\/p>\nMany businesses look for a humorous, casual tone, but that isn\u2019t a requirement.\u00a0\u00a0 The ultimate goal is to have something that is going to be interesting for other people to hear, and subsequently to talk to other people about. This is how word of mouth starts.<\/p>\n
Successful retailers agree that anything that seems overly managed will not work in the social media marketing<\/a> sphere.\u00a0 The \u201coverly managed\u201d category of messages\u00a0 includes using any type of automated message. Social network sites like Twitter will allow you to create an automated response that is delivered to people who chose to follow you. While it is great to recognize new followers, these automated messages are missing the personal touch.<\/p>\n The owners of Sweet Flour Bakery in Toronto are\u00a0 adamant against using any type of automated messages, and like many other businesses, owners Rich and Kim make a point of personally responding to people so their own personalities shine through. Their messages are consistently lighthearted and upbeat, which matches the tone they wish to see in their store.<\/p>\n How to be a good partygoer at the Social Media<\/a> Network Cocktail Party? The owners of the Vancouver yogurt store\u00a0 Qoola\u00a0 encourages businesses to be able to provide \u201c some kind of benefit or some sort of insights that people find beneficial in their lives.\u201d\u00a0 Trey Pitsinger, the blogging nurseryman, focuses on whatever is on the mind of the garden center industry.<\/p>\n His messages react often to what is happening in the industry and how it might affect him, his customers, and other small business owners. So when wholesales close, or large competitors change their practices, Trey gives his perspective. He finds that talking about what is on his mind, from an informed, professional perspective, resonates with his audience.<\/p>\n What both these businesses have in common is that the people involved with social media listen to the conversations happening around them. This is another great characteristic of someone who is successful at the Social Media<\/a> Cocktail Party: someone who takes the time to tap into the existing conversations and add to them. Get your party manners on, and you\u2019ll be poised for success at the party!<\/p>\n – Kim<\/em><\/p>\n