![\"media](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/06\/media-tips.jpg\" "\\"media")
<\/a>right \u2014 is increase the awareness (the seven touches) of you and your product, service, book or expertise, to your target audience. Increased awareness though, doesn\u2019t always mean skyrocketing sales right away.<\/p>\nIf you\u2019re grabbing the attention of the media and find yourself being used as an expert source in articles, being interviewed on radio shows, etc., then your public relations<\/a> is working. The logic behind it is simple: If the media is interested in you, then the public is too. The sales will eventually come; you just have to patient and keep doing what you\u2019re doing.<\/p>\n On the other hand, if the media isn\u2019t interested and you find yourself frustrated for the lack of response, whatever you do, don\u2019t give up. It takes time to land those placements. The main thrust of your public relations<\/a> campaign should be building and sustaining relationships with the media. And just like any healthy relationship, it\u2019s going to take some time to get there. Here are some tips to help you on your way:<\/p>\n Review your pitches and your message.<\/strong> The media climate is always changing so you have to stay on top of the news and adjust your pitches accordingly. The key to building quality relationships with the media is to give them what they want in an easy, accessible way. Make sure your pitches do that.<\/p>\n Touch base with your publicist.<\/strong> Make sure they\u2019re covering all the bases and don\u2019t just sit back and play the role of a spectator. Take an active part in your campaign! Publicists aren\u2019t mind readers. If you have an idea or want to tweak your branding or message, share it with your publicist.<\/p>\n Bring in an outside eye.<\/strong> If you\u2019re doing your own public relations<\/a> you may find yourself too close and attached. Take a step away and have someone else take a look at it for you. Hire a professional to evaluate your materials if you can, or find a friend or family member to give you their thoughts. An outside perspective \u2014 whether it\u2019s from a hired professional or a friend or family member \u2014 is sometimes all you\u2019ll need to score the results you want.<\/p>\n – Drew<\/em><\/p>\n
\nAre they simple, clear and concise? If not, make some tweaks and get back out there. Create your message so an 8-year-old will get it. And I always suggest tying your pitches to current events and breaking news when you can.<\/p>\n
\nIf you have a publicist make sure they\u2019re sending out multiple pitches \u2014 making the necessary tweaks to land you the media coverage you deserve. Hiring a publicist is a big investment, not just financially, but also with your trust.<\/p>\n
\nAnd if you\u2019re doing your own public relations<\/a> and have tweaked everything that could be tweaked, don\u2019t give up just yet. You\u2019ve already invested so much time and energy. Sometimes you\u2019re only one small tweak away from landing a major media placement.<\/p>\n