{"id":5499,"date":"2010-07-08T09:49:34","date_gmt":"2010-07-08T14:49:34","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=5499"},"modified":"2010-07-01T08:26:56","modified_gmt":"2010-07-01T13:26:56","slug":"publicity-campaign-2","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/publicity-campaign-2\/","title":{"rendered":"Zero In On Your Market\u2014Save Time, Money, and Aggravation"},"content":{"rendered":"<p style=\"text-align: left;\">How often do you get lost because you don\u2019t really know where you are going? You end up stuck some place you don\u2019t want to be and in order to find your way you often must go back to where you started.<\/p>\n<p style=\"text-align: left;\">Frequently, you don\u2019t know how to get back because you don\u2019t know which route to take, and in the process get even more lost. And if you do get back, you may be too exhausted to start again.<br \/>\nBe careful\u2014this can happen to your <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/publicity-campaign\/\" target=\"_blank\">publicity campaign<\/a>! <!--more--><\/p>\n<p style=\"text-align: left;\">When a <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/bad-personal-pr\/\" target=\"_blank\">publicity campaign<\/a> veers in the wrong direction it\u2019s usually fatal; the campaign is finished. You may not detect your mistake until it\u2019s too late. And, by the time you do, you may not have the <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/publicity-campaign.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-5536\" title=\"publicity campaign\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/publicity-campaign.jpg\" alt=\"publicity campaign\" width=\"150\" height=\"100\" \/><\/a>resources to get back on track or begin again. You may have spent all your capital and have nothing left.<\/p>\n<p style=\"text-align: left;\">Every <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/publicity-tips\/\" target=\"_blank\">publicity campaign<\/a> needs a direction; it needs a target. The hardest job is identifying your target and remaining focused on it. In other words:<\/p>\n<p style=\"text-align: left;\">Know where you\u2019re going before you decide how to get there.<br \/>\n1. Identify your destination.<br \/>\n2. Then map your route.<\/p>\n<p style=\"text-align: left;\">When you know the destination, the route often is clear.<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Rick<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/rick-frishman\/\">About Rick Frishman<br \/>\n<\/a><\/strong><a href=\"http:\/\/www.mfsstore.com\"><strong>Related Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/rfrishman\/\"><br \/>\nMore Posts by Rick Frishman<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px; text-align: left;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=ef800baa-07bc-4158-ab24-4e643e2fd7b6\" alt=\"Enhanced by Zemanta\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How often do you get lost because you don\u2019t really know where you are going? You end up stuck some place you don\u2019t want to be and in order to find your way you often must go back to where you started. Frequently, you don\u2019t know how to get back because you don\u2019t know which [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[382],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/5499"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=5499"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/5499\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=5499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=5499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=5499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}