{"id":5581,"date":"2010-07-10T06:41:03","date_gmt":"2010-07-10T11:41:03","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=5581"},"modified":"2010-07-09T09:19:38","modified_gmt":"2010-07-09T14:19:38","slug":"facebook-still-rocks","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/facebook-still-rocks\/","title":{"rendered":"Facebook Still Rocks"},"content":{"rendered":"<p><strong>Miracle On Facebook Street<\/strong><\/p>\n<p><a href=\"http:\/\/thenextweb.com\/socialmedia\/2010\/05\/26\/facebooks-new-privacy-controls-hit-the-mark-crisis-averted\/\" target=\"_blank\">Despite recent grumblings regarding Facebook \u00a0privacy settings<\/a>, the power of Facebook still literally takes your breath away.<\/p>\n<p>Just imagine, 400 million + members and growing!\u00a0 An infant in business terms, Facebook is now larger than the United States, driven forward by people\u2019s insatiable but simple desire to connect with each other.<\/p>\n<p><strong>How To Tame The Giant?<!--more--><\/strong><\/p>\n<p>Let\u2019s face it, these phenomenal numbers are impossible (if not foolhardy) to ignore.<a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/facebook-rocks.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-5626\" title=\"facebook rocks\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/facebook-rocks.jpg\" alt=\"facebook rocks\" width=\"100\" height=\"150\" \/><\/a><\/p>\n<p>But, as a small business owner, how best to tame the <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/amazing-facebook-applications\/\">Facebook<\/a> giant?<\/p>\n<p>The ideal way for a company to engage on Facebook is through a Fan Page which is essentially a mini company website. With your Facebook Fan Page, you can \u00a0post company news, share photos and videos, conduct polls, launch contests and create a strong, loyal community.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">The Benefits<\/span><\/strong><\/p>\n<p>Executed correctly, the benefits are vast.\u00a0 You will:<\/p>\n<ul>\n<li>Build\u00a0 your brand equity fast and furiously<\/li>\n<li>Boost\u00a0 search engine rankings<\/li>\n<li>Engage in conversations with customers and prospects alike<\/li>\n<li>Build trust<\/li>\n<li>Go viral.\u00a0 The way this works is when a Facebook member becomes a fan, your company\u2019s name\/logo will appear on their\u00a0 personal profile newsfeed.\u00a0 Intrigued, their friends will join your site too.\u00a0 And the cycle will repeat itself with their friends.<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">Eleven Tips<\/span><\/strong><\/p>\n<p>Here are eleven tips on how to best use your Facebook Fan Page:<br \/>\n1. Create a landing page with a clear call-to-action.\u00a0 Don\u2019t let prospects arrive at a wall with random posts and comments.\u00a0 They will feel lost, won\u2019t know what to do and may very well disappear forever.<\/p>\n<p>2. Consider putting your web address in the upper left hand corner (rather than your logo)<\/p>\n<p>3. Be imaginative about the content you post.\u00a0 Get your readers engaged.<\/p>\n<ul>\n<li>Polls<\/li>\n<li>Events<\/li>\n<li>Free resources (books, white papers)<\/li>\n<li>Videos<\/li>\n<\/ul>\n<p>4. Double-check \u00a0that all the applications, tools and features you use on your Facebook Page are consistent with your brand and what you stand for.<\/p>\n<p>5. Establish a plan with regular updates and postings (consider using a monthly editorial calendar)<\/p>\n<p>6. Make sure your settings are set so that you can see both posts by yourself AND your fans; it is essential everyone sees interaction from both sides.<\/p>\n<p>7. Use keyword-rich text throughout your fan page to get great SEO results<\/p>\n<p>8. Make sure that content is always fresh (new information, photos, videos)<\/p>\n<ul>\n<li>Post daily on your Fan Page (minimally)<\/li>\n<li>Two to three postings a day is better<\/li>\n<\/ul>\n<p>9. Respond quickly to any messages or questions left on your Page<\/p>\n<p>10. Work hard at getting people to go to your Fan Page<\/p>\n<ul>\n<li>Link your Fan page to your website with a highly visible link<\/li>\n<li>Entice people to your Facebook Page through blog posts<\/li>\n<li>Use Facebook Social Ads to drive traffic to your Facebook Fan Page<\/li>\n<li>Invite people to your Facebook Fan Page by using your email subscriber list<\/li>\n<li>Include invitations to your Facebook page on traditional offline communication pieces: brochures, direct mail, business cards, etc.<\/li>\n<\/ul>\n<p>11. When potential fans arrive at your fan page, grab their attention immediately with:<\/p>\n<ul>\n<li>A great title<\/li>\n<li>A captivating picture<\/li>\n<li>An outstanding About Us Bio<\/li>\n<li>A strong landing page<\/li>\n<li>Use the small text box under your fan page picture to summarize who you are. Consider including a call-to-action with hyperlink<\/li>\n<\/ul>\n<p>&#8211; <em>Susan<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/susan-rice-lincoln\/\">About Susan Rice Lincoln<br \/>\n<\/a><\/strong><a href=\"https:\/\/www.marketingforsuccess.com\/socialmedia.html\"><strong>Related Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/slincoln\/\"><br \/>\nMore Posts by Susan Rice Lincoln<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=8a816b59-89bd-43b7-91c3-e7a680ff59ac\" alt=\"Enhanced by Zemanta\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Miracle On Facebook Street Despite recent grumblings regarding Facebook \u00a0privacy settings, the power of Facebook still literally takes your breath away. Just imagine, 400 million + members and growing!\u00a0 An infant in business terms, Facebook is now larger than the United States, driven forward by people\u2019s insatiable but simple desire to connect with each other. [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[224],"tags":[394],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/5581"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=5581"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/5581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=5581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=5581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=5581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}