{"id":5612,"date":"2010-07-15T07:13:10","date_gmt":"2010-07-15T12:13:10","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=5612"},"modified":"2010-07-09T09:35:55","modified_gmt":"2010-07-09T14:35:55","slug":"testimonials-money-magnets","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/testimonials-money-magnets\/","title":{"rendered":"3 Ways To Turn Your Testimonials Into Money Magnets"},"content":{"rendered":"

There is a psychological phenomenon called the \u201cAutokinetic Effect\u201d and it can help you reach your sales and profit goals. The idea is simple.<\/p>\n

Create a group of people and a person\u2019s individuality starts to diminish. Here\u2019s how this plays out: If it\u2019s perceived that the group as a whole feels a certain way about something, then individuals in that group go along with the consensus of the group. The perception that most people in the group feel a certain influences the thinking of the remaining holdouts.<\/p>\n

What this means for you is that you must make it a priority to build a portfolio of testimonials. That way you can put \u201cgroup think\u201d to work for you to influence people to feel that your product or \"testimonials\"<\/a>service is worth owning. But getting testimonials is nothing new. What you may not realize is that there are certain things you can do to get more bang for your buck when it comes to testimonials.<\/p>\n

First, you want to get quantitative testimonials. Not just any testimonial will do. A quantitative testimonial is more valuable because it\u2019s telling people that your customer experienced a specific benefit, at a certain amount in a certain amount of time.<\/p>\n

That\u2019s much more powerful than someone saying, \u201cThey offer a great service!\u201d So when you request testimonials from your customers, tell them that you\u2019d like them to mention the specific results your product or service accomplished for them.<\/p>\n

Another way to leverage the use of testimonials is to insert specific testimonials in your ad copy where they support a claim being made. Let\u2019s say one of your claims is that your product works fast. If that\u2019s an important benefit, then you would insert a testimonial that explains how fast your service worked \u2026 right after that portion of copy to substantiate it.<\/p>\n

A third way to make your testimonials more effective is their format. For example, you want to only include the most important portions of a client quote in a testimonial. People really don\u2019t want to read long-winded testimonial, what they want is to see is that someone achieved a certain result.<\/p>\n

They want to believe that if it\u2019s happening for others then it may happen for them too. On that same note, it\u2019s a good practice to take a portion of a testimonial \u2013 the quantified result and use that as a headline over the testimonial. An example of that may look like:<\/p>\n

\u201cThey Saved Our Firm $98,324 in Our First Quarter.\u201d<\/strong><\/p>\n

\u201cWhen we talked with Bob, he listened carefully to our needs and came up with a solution. His solution worked when everything else we\u2019ve tried didn\u2019t. After using their system and they saved our firm $98,324 in our first quarter. Now we\u2019re able to put money towards building a new warehouse. We will definitely continue using this service.\u201d \u2013 Tim P. XYZ Company, TX<\/p>\n

– Mike<\/em><\/p>\n\n\n\n
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