{"id":5675,"date":"2010-07-20T06:48:07","date_gmt":"2010-07-20T11:48:07","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=5675"},"modified":"2010-07-15T16:11:18","modified_gmt":"2010-07-15T21:11:18","slug":"seo-strategies","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/search-engines\/seo-strategies\/","title":{"rendered":"SEO Strategies For Your Small Business Website"},"content":{"rendered":"

Don’t you wish you could be on page 1 of Google? I’m going to discuss seo tips to enhance your organic search and get you moved up in the rankings.<\/p>\n

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Natural Search Engine Optimization<\/strong><\/p>\n

Natural search engine optimization is using on-site and off-site techniques to get naturally ranked high on Google or other search engines for targeted keyword phrases.\u00a0 As a small business targeting a local area it is too costly and time consuming to rank for general terms without targeting the location.<\/p>\n

Let\u2019s use the bankruptcy lawyer in Chicago example again; it will be almost impossible for a small business with limited resources to rank high enough on Google for a keyword phrase such as \"search<\/a>\u201cbankruptcy lawyer\u201d.\u00a0 It would be a challenge just to be listed on the first ten pages, let alone the first page.<\/p>\n

There are simply too many websites that already target that keyword phrase for you to have a chance to rank high.\u00a0 Also in most cases ranking high for \u201cbankruptcy lawyer\u201d would be irrelevant because the chances are the person searching is out of your business area.<\/p>\n

When developing your search engine optimization strategies<\/a> you should focus on targeting keyword phrases that include the location in which you do business.\u00a0 This geographic location plan should be implemented in both your on-site and your off-site SEO strategies<\/a>.<\/p>\n

On-site Localized Search Engine Optimization strategy <\/a>
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  1. Develop a list of 5 \u2013 10 targeted geographic based keyword phrases (chicago bankruptcy lawyer, chicago bankruptcy attorney, bankruptcy law firm in chicago, etc)<\/li>\n
  2. Develop a Webpage of content for each keyword phrase targeted.\u00a0 For example; develop a Webpage that is keyword dense for chicago bankruptcy lawyer.<\/li>\n
  3. In your Page title tags utilize the targeted keywords in your list, make sure the most important terms are to the left (your business name is a waste here).\u00a0 For example; if your homepage targets the keyword phrase \u201cchicago bankruptcy lawyer\u201d your title should be something like \u201cChicago Bankruptcy Lawyer \u2013 Bankruptcy Lawyer in Chicago\u201d.\u00a0 Best to use your keywords no more than twice in a title.<\/li>\n
  4. Write a good Meta Description that contains that targeted keyword phrase.<\/li>\n
  5. Your H1 tags on your Web pages should include the targeted keyword phrase for that page.<\/li>\n
  6. Your image alt tags should include the targeted keyword phrase.<\/li>\n
  7. Your page names should include the keyword phrase that is targeted on that Web page. For example if your \u201cabout\u201d page targets \u201cchicago bankruptcy attorney\u201d,\u00a0 then instead of calling that Web Page \u201cabout.html\u201d it is better to call that page \u201cchicago-bankruptcy-attorney.html\u201d<\/li>\n<\/ol>\n

    Off-site Localized Search Engine Optimization strategy<\/a><\/strong><\/p>\n

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    1. Your directory submissions need to include your targeted keyword phrases.\u00a0 When adding your Website to directories, instead of using your company name as the link it is smarter to use your targeted keyword phrases.\u00a0 For example when you add your Website to directory A, you can use a link name of \u201cChicago Bankruptcy Lawyer\u201d and when you add your website to directory B, you can use a link name of \u201cBankruptcy Law Firm Chicago\u201d.<\/li>\n
    2. Look for directories that allow for deep linking and link to individual keyword driven pages instead of all links going to your homepage.\u00a0 For example: if your about page targets \u201cchicago bankruptcy lawyer\u201d you should submit that page to a directory that will accept a deep link and use the link name \u201cChicago Bankruptcy Lawyer\u201d.<\/li>\n
    3. Write industry specific articles and link to targeted Web Pages in your Website.\u00a0 For example if you write an article about Bankruptcy Law, you should link that article to your page that describes Chicago Bankruptcy Attorneys and make sure the link title is \u201cChicago Bankruptcy Attorneys\u201d.\u00a0 Most article submission sites include a link to your Website in your resources section and sometimes in the article itself.<\/li>\n
    4. Write keyword driven press releases and submit to the Web.\u00a0 Make sure the back links in your press release are title using your targeted keywords such as \u201cBankruptcy Law Firm in Chicago\u201d<\/li>\n<\/ol>\n

      In conclusion, there are three seo strategies<\/a> you should explore if you are a company that offers your products or services to a defined location and you want to rank high on the major search engines. 1) Local Business Results 2) Localized Pay per Click Advertising 3) Localized Natural Search Engine Optimization.<\/p>\n

      – Jason <\/em><\/p>\n\n\n\n
      About Jason Lomberg
      \n<\/a><\/strong>      Related Resources<\/strong><\/a>
      \nMore Posts by Jason Lomberg<\/a><\/strong><\/p>\n

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