{"id":57,"date":"2005-03-14T21:07:00","date_gmt":"2005-03-14T21:07:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=46"},"modified":"2009-09-10T09:21:05","modified_gmt":"2009-09-10T14:21:05","slug":"should-we-pay-for-our-own-radio-show","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/should-we-pay-for-our-own-radio-show\/","title":{"rendered":"Should We Pay For Our Own Radio Show?"},"content":{"rendered":"

“We are experts in travel and have lots of great connections with luminaries and are trying to decide whether to spend $900 per show to be on a new station in our area to establish ourselves as experts. What should we do?” – Ann L.<\/p>\n

Before you spend large sums establishing your radio presence you will want a way of taking advantage of this exposure. Define your marketing strategy,<\/strong><\/a> develop your marketing materials so that when you use radio to get attention, it helps with lead generation, building your prospect list and translates into sales.<\/p>\n

Positioning yourselves as experts is a great way to attract prospects and clients. I’d start by using the low cost strategy of distributing your articles to get free publicity<\/strong><\/a> . I regularly send my marketing articles<\/strong><\/a> out to a list of over 800 online and offline publications<\/strong><\/a> which generates a huge amount of traffic to my web site.<\/p>\n

You can also use talk radio to get wide exposur<\/strong><\/a>e. I suggest starting with free interviews on shows<\/strong><\/a> that already have a wide audience. Use this link to learn how<\/strong><\/a>.<\/p>\n

1. Set up your marketing to take advantage of your expertise<\/strong><\/a>
\n2. Use your articles<\/strong><\/a> and free radio exposure<\/strong><\/a> to get known.
\n3. When people visit your web site make sure your web marketing and lead generation strategy <\/strong><\/a>prompts them to contact you and buy from you.
\n– Charlie Cook<\/p>\n

\"Reblog<\/a>