{"id":5754,"date":"2010-07-24T07:24:29","date_gmt":"2010-07-24T12:24:29","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=5754"},"modified":"2010-07-23T11:36:51","modified_gmt":"2010-07-23T16:36:51","slug":"outsourcing-social-media","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/outsourcing-social-media\/","title":{"rendered":"Is Outsourcing Social Media A Good Idea?"},"content":{"rendered":"

Is outsourcing social media is even good idea?<\/p>\n

Not so long ago, you would have been accused of being a heretic by even bringing up the idea of outsourcing your conversation with your prospects or consumers in the social media.\u00a0 The naysayers argued that the concept of outsourcing is completely against the spirit of social media.<\/p>\n

But in the space of a few months, I have noticed that those voices have been silenced.\u00a0 In their place, we have witnessed the proliferation of solo entrepreneurs as well as full-on companies around the globe who are offering to manage every aspect of your social media program\u2014from \"social<\/a>strategy to execution.<\/p>\n

Why the change of heart?<\/p>\n

It boils down to one four-letter word.<\/strong><\/p>\n

Time.<\/p>\n

Companies (and individuals) already struggling with too much work who took a stab at social media realized that they simply did not have the time (and in many cases the skills) to manage an effective social media program.\u00a0 A program that would bring real results.<\/p>\n

This is my take on the issue of whether you should let someone else handle your social media<\/a>.\u00a0 Despite my great respect for many purists, I believe outsourcing is a perfectly sensible solution. \u00a0\u00a0If you properly outsource, you can reap the following benefits:<\/p>\n