Target your referral marketing request when an assignment is 95% completed; when you still have the client fully engaged, happy with the work you’ve done (of course), and amenable to opening At this point you also have some leverage because you haven\u2019t quite finished the project, and the client is still invested in the project completion on time and within budget. The goodwill built thus far can be motivation for them to extend themselves on your behalf.<\/p>\n Get the client to refer a face-to-face meeting for the ideal scenario<\/strong><\/p>\n The best referral scenario is when your client:<\/p>\n \u2022 Makes the call to a prospect on your behalf<\/p>\n \u2022 Introduces you and your firm<\/p>\n \u2022 Praises the great work you’ve done<\/p>\n \u2022 Explains how they too would benefit from using your firm<\/p>\n and<\/span> perhaps most importantly . . . <\/strong><\/p>\n \u2022 arrange a time for everyone to meet<\/p>\n In this scenario, the selling is basically done. All you need is close the sale. Anything less is not going to be as effective. If your client just gives you a name and number, but doesn\u2019t make that initial call for you, it is not much different than cold calling.<\/p>\n Referrals = New Business<\/strong><\/p>\n <\/em><\/strong><\/p>\n Asking for referrals is an important part of sales and can lead to lots of new business, but timing is critical. Get your client to accept the important step of making the all important introduction for you.<\/p>\n – Rocky<\/em><\/p>\n![\"referral](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/referral-marketing1.jpg\" "\\"referral")
<\/a>doors on your behalf.<\/p>\n