![\"seo](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/08\/seo-strategies.jpg\" "\\"seo")
<\/a>\nThis is the hardest part to control; but if possible you are better off choosing a domain name that includes your targeted keyword phrases instead of your company name.\u00a0 You can purchase your company name or brand as a second domain and point that domain to your Website.<\/p>\n
For example if you are a marketing company in Boston, from an SEO strategy<\/a> perspective it is better to use the domain www.boston-marketing-company.com instead of www.yourcompany.com.\u00a0 It does make sense to also purchase www. yourcompany.com and point that domain to www.boston-marketing-company.com.<\/p>\n Google and the major search engines consider a dash (-) a space in the URL.\u00a0 Google sees www.boston-marketing-company.com as \u201cboston marketing company\u201d.\u00a0 You will gain a competitive advantage when a person on Google searches under a phrase such as \u201cmarketing company Boston\u201d.<\/p>\n 2. Subdirectory \u00a0Strategy <\/strong>(\/subdirectoryname\/) A subdirectory is a folder that you can place files into and this will become part of your URL; www.yourcompany.com\/subdirectory\/pagename.html. The concept is to name the subdirectory using a targeted keyword phrase that describes that Webpage or group of WebPages.<\/p>\n Let\u2019s use the example of a marketing company located in Boston.\u00a0 You market a variety of marketing services on your Website with each service on its own Webpage.\u00a0 The marketing services WebPage should be put into a directory call \u201cmarketing-services-boston\u201d.<\/p>\n Google sees these keywords in your URL and will help you rank higher when people search under those terms such as \u201cmarketing services in Boston\u201d. Utilizing the domain and subdirectory strategies your URL should look like this; www.boston-marketing-company.com\/marketing-services-boston.com\/pagename.html<\/p>\n 3. Page Name Strategy<\/strong> (pagename.html) Let\u2019s get back to the Marketing Company in Boston example.\u00a0 One of your services is Public Relations and you want to attain high search engine rankings for anyone searching for Public Relations on the major search engines.\u00a0 Best practices are to name that Webpage describing the content and the keyword target of that Webpage.<\/p>\n In this case the suggested page name would be \u201cpublic-relations-boston.html\u201d.\u00a0 Another example would be is if you offer Internet Marketing services, the page name should similar to \u201cinternet-marketing-boston.html\u201d.<\/p>\n Utilizing the three URL strategies laid out above your Public Relations focused Webpage should have a URL similar to \u201cwww.boston-marketing-company.com\/marketing-services-boston\/public-relations-boston.html\u201d.<\/p>\n That URL or a similar URL will give your Public Relations Webpage a competitive advantage against competitors without a similar URL structure when a person searches \u201cpublic relations in Boston\u201d.\u00a0 Obviously\u00a0 you still have to do all the typical SEO techniques including a lot of linking but a keyword driven URL will increase your chance of being found on Google and the other major search engines.<\/p>\n – Jason<\/em><\/p>\n
\nA keyword driven subdirectory can be very beneficial in gaining high search engine rankings for selected keyword phrases. This is easy for a Web developer to implement into your Website but it is best to integrate into your Website while it is being developed and not changed later.<\/p>\n
\nOf the threes URL strategies your page name strategy is the most important and the easiest to control.\u00a0 To gain high search engine rankings for your targeted keyword phrases it is critical to name the page using the keywords that best describe that Webpage.<\/p>\n