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<\/a>mathematics: if you send a press release to 200 media contacts, it\u2019s more likely that your story will be picked up than if it just goes out to 20 contacts. It\u2019s the old theory of throwing it against the wall and seeing what sticks. You never know who will be interested in your story. So it\u2019s better to throw it out there to as many people as possible, and see who picks it up.<\/p>\nMedia List Checklist<\/strong> Name Include as much personal information as possible because it could come in handy. If, you try to contact a member of the media, you can add a bit of personal information that might break the ice or generate interest in you and your story.<\/p>\n – Rick<\/em><\/p>\n
\nStart compiling your public relations media list by including the names of all your contacts who might conceivably publicize, or help promote, your product or service. Don\u2019t be overly selective. Sometimes, the most unlikely contacts will fall in love with your story and go to great lengths to promote it. Your media list should contain the contacts\u2019:<\/p>\n
\nTheir media outlet
\nStreet address
\nE-mail address
\nTelephone number
\nBackup telephone numbers
\nFax number
\nSpecialty areas and interests
\nInformation on how you know the source (such as how you got his or her name, how and where you met, and friends or associates in common)
\nMiscellaneous historical and personal information (such as projects pitched to him or her, projects bought, dates you last spoke, and the results)
\nThe contact\u2019s hobbies, family information, schools attended, background, and hometown<\/p>\n