{"id":6037,"date":"2010-08-15T06:58:47","date_gmt":"2010-08-15T11:58:47","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6037"},"modified":"2010-08-13T12:36:38","modified_gmt":"2010-08-13T17:36:38","slug":"persuasive-copy","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/persuasive-copy\/","title":{"rendered":"How to Write Persuasive Bulleted Copy"},"content":{"rendered":"<p style=\"text-align: left;\">People usually skim an ad or sales letter first before they decide to read it. And if your copy looks intimidating to read, then most people won\u2019t read it; especially in 2010 America. That\u2019s why inserting bullet points into your ad can make your copy much more compelling.<\/p>\n<p style=\"text-align: left;\">What is a bullet point? Here are 3 examples:<!--more--><\/p>\n<p style=\"text-align: left;\">1.  Why you <strong>shouldn\u2019t<\/strong> perform aerobic exercise <strong>within 2 hours<\/strong> of a meal if you want to <em>slim down<\/em> rather than pack on globs of fat.<a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/08\/blog-spot-bullets-01.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-6064\" title=\"blog spot bullets-01\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/08\/blog-spot-bullets-01.jpg\" alt=\"blog spot bullets-01\" width=\"150\" height=\"102\" \/><\/a><\/p>\n<p style=\"text-align: left;\">2.\u00a0 How to shed pounds and inches by eating <span style=\"text-decoration: underline;\">more<\/span> meals a day<\/p>\n<p style=\"text-align: left;\">3.\u00a0 How to shed 5, 10, even 24 lbs simply by drinking <em>water<\/em>.<\/p>\n<p style=\"text-align: left;\">Here are some great ways to start bullets:<\/p>\n<ul style=\"text-align: left;\">\n<li> The single-fastest way to \u2026<\/li>\n<li> An almost magical \u2026<\/li>\n<li> How to \u2026<\/li>\n<li> 11 hidden \u2026<\/li>\n<li> A little-known but powerful way to \u2026<\/li>\n<li> The lost secret of \u2026<\/li>\n<li> How a \u2026<\/li>\n<li> Why you can \u2026 XXX \u2026 without \u2026 XXX \u2026<\/li>\n<li> A shocking \u2026<\/li>\n<li> New revelations reveal \u2026<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Target the reader\u2019s curiosity and work numbers into your bullets. Make them quantified. And if you have dozens of bullets, break them up into sections of bullets by separating them with a headline.<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Mike<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/mike-jezek\/\">About Mike Jezek<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\/writingcopy.html\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/mjezek\/\"><br \/>\nMore Posts by Mike Jezek<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>People usually skim an ad or sales letter first before they decide to read it. And if your copy looks intimidating to read, then most people won\u2019t read it; especially in 2010 America. That\u2019s why inserting bullet points into your ad can make your copy much more compelling. What is a bullet point? Here are [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[376],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6037"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6037"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6037\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}