\nIf you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state.\u00a0 Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association.\u00a0 Yes, they\u2019re that much cheaper.<\/p>\n
State Associations can be found online, in directories, and in \u201cThe Intelligent Testing System\u201d – a program that offers specific reference data on classified advertising.\u00a0 It\u2019s a compilation database of If you want to learn how to place 100 to 10,000 classified ads nationwide with a single phone call at highly discounted rates, The Intelligent Testing System is the ultimate program on classified ads. You\u2019ll see exactly\u00a0 where to buy cheap newspaper advertising and how to purchase newspaper classified advertising in bulk at a discount.<\/p>\n 2. Local Newspaper Advertising. <\/strong> And chances are great that you\u2019re placing more than just the single ad, so you have A) good credibility and B) great negotiating power – so you need to C) ask for a discount for all local ads your print advertisement campaign.<\/p>\n Everyone likes a winning ad – advertisers love it because it consistently brings in business, the papers love it because if a client\u2019s retail print advertising is successful, they\u2019ll run it more frequently – perhaps forever.\u00a0 So ask for a discount for your print advertising rates, and here\u2019s the way you go about it.<\/p>\n 3. Here\u2019s how to politely ask for a discount newspaper advertisement rate<\/strong>:\u00a0 Ask for<\/p>\n \u00b7 2 ads for the cost of 1 (buy one get one free special)<\/p>\n \u00b7 Ask for a larger ad at a smaller ad price<\/p>\n \u00b7 Buy 2 get one FREE rate<\/p>\n \u00b7 Mail Order Rate<\/p>\n \u00b7 Multiple Insertion Rate<\/p>\n \u00b7 Contact Rate (for longer insertion contracts)<\/p>\n \u00b7 Remnant Space Rate<\/p>\n 4. Send a press release with every ad you place. <\/strong> Remember, newspaper editors love press releases.\u00a0 They have a complete newspaper to fill up every day (every week for weekly papers) and writing it all themselves is tough.\u00a0 Newspaper advertising needs support from the editorial, and if you write your press release correctly you\u2019ll be providing this editorial support.\u00a0 See our 85-page chapter on writing press releases in the book, \u201cHow To Market a Product For Under $500.\u201d<\/p>\n 5.\u00a0 Ask your local paper for \u201cremnant space.\u201d<\/strong> \u201cRemnant space\u201d is the term that makes all newspaper and magazine publishers cringe.<\/p>\n Also called \u201cStandby space,\u201d this is the unsold part of the newspaper left over just before the newspaper goes to press.\u00a0 Like an empty seat on an airplane when the door is closing, newspaper advertising space is a perishable commodity.<\/p>\n The newspaper publisher can\u2019t leave it blank – it would appear as a white hole in a gray page of print, so sometimes they\u2019ll run a house ad for the newspaper, or sometimes a free ad for a charity like the United Way.\u00a0 But most times it\u2019s sold, and anything paid for it is better revenue than a non-paid space.\u00a0 This can mean cheap and highly discounted newspaper advertising space ads for you.<\/p>\n Remnant ad space is always sold late in the selling cycle, at the last closing moments before the printing process.\u00a0 You won\u2019t know if your remnant space ad made it into the paper until the last second, but the steep discounts make it worth the wait.<\/p>\n Discount newspaper advertising rates can be as high as 80% off list.\u00a0 That\u2019s right, you can get cheap newspaper advertising space by paying 20\u00a2 on the dollar by asking for \u201cremnant space\u201d or \u201cstandby space.\u201d For the complete article on how to buy discount newspaper space please read the book, Uncommon Marketing Techniques, or click through to our website as sometimes we feature this article in our rotating article presentations.<\/p>\n Regardless of the price you pay for your newspaper advertising rates, always ask for great placement of your ad in the FRONT of the paper, on the TOP of the page (called above the fold) and flush right – on the RIGHT HAND (outside position) of the RIGHT hand page.\u00a0 This is the highest visibility spot in the paper.\u00a0 Ads that are in the lower part of the paper or buried in the gutter are much lower visibility and lose effectiveness from this poor placement.<\/p>\n You need to ask for this \u201cFFRH\u201d (Far Forward Right Hand\u201d position above the fold spot before you say \u201cyes\u201d to the final placing of your ad.\u00a0 Once you say yes to placing your newspaper ad, you don\u2019t have any further negotiating power.\u00a0 Even highly discount print advertising rates won\u2019t help if your ad isn\u2019t seen because it\u2019s in the left hand page gutter – visually buried under everyone else\u2019s ad. Hope this is helpful.<\/p>\n – Jeffrey<\/em><\/p>\n![\"newspaper](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/08\/newspaper-advertising.jpg\" "\\"newspaper")
<\/a>names, addresses, and phone numbers of all the state newspaper associations in the U.S., along with all the major national classified ad buying associations. It also includes the specific discount rates for virtually every local paper published in the United States.<\/p>\n
\nDiscount advertising rates abound in local newspaper advertising if you know how to ask.\u00a0 If you\u2019re just buying one ad one time it\u2019s pretty hard to get cheap newspaper advertising rates.\u00a0 But if you are a local retailer, all your ads are going to be local advertising.<\/p>\n
\nThis doubles your exposure and with the successful placement of your press release, your credibility goes up – way, way up.<\/p>\n
\nIf placing national ads, use a remnant space buying service – there are several great ones around, and are shown in the book \u201cDirect Marketing Strategies.\u201d<\/p>\n