{"id":6097,"date":"2010-08-22T07:29:38","date_gmt":"2010-08-22T12:29:38","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6097"},"modified":"2010-08-19T07:41:45","modified_gmt":"2010-08-19T12:41:45","slug":"media-kits-guerrilla-style","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/media-kits-guerrilla-style\/","title":{"rendered":"Media Kits – Guerrilla Style"},"content":{"rendered":"

Less is often more and that\u2019s especially true with media kits. Traditionally, publicists would blanket the media with bulging, elaborate media kits (also called press kits) in the hope that a few members of the press might bite. The costs were great and the responses were slim, which helps explain why PR was used primarily by large corporations and the exceptionally rich.<\/p>\n

Well, things have changed\u2014drastically. Even if guerrillas could afford to send lavish pr media packages, we question whether they\u2019re worth the cost and whether they still work.<\/p>\n

Today\u2019s media no longer wants to be showered with reams of promotional materials, no matter how beautifully they\u2019re written, designed, or packaged. They\u2019ve seen every gorgeous presentation, read through all kinds of hype. They don\u2019t have the time, or the inclination, to fight through stacks of paper to uncover possible gems.\"media<\/a><\/p>\n

Forget the mustard, hold the catsup and mayo, never mind the relish, lettuce, tomato, onions, pickles, bacon, cheese\u2014or even the buns. The media only wants the beef. All they want is your story, told clearly and concisely. If the media wants more information, they\u2019ll ask.<\/p>\n

The beef in your guerrilla media kit is a juicy press release. Unlike traditional pr media kits, a guerrilla kit should be a scaled-down package built around a killer one-page press release. The release can be supplemented by a few selected supporting documents including articles about you, but be careful not to include too much. Too many supporting documents can kill the impact of a great press release.<\/p>\n

Media Kit Toolbox<\/strong>
\nTo create an effective media kit you can use the following tools to build a great publicity package<\/a> for your product or service.<\/p>\n

Press release
\nCompany history
\nPersonal biography
\nList of suggested questions
\nList of articles and appearances
\nBrochures
\nCopies of newspaper articles
\nYour photograph
\nYour business card
\nEndorsements and testimonials
\nAn expansive article
\nQuiz, trivia, anecdotes
\nGiveaways<\/p>\n

– Rick<\/em><\/p>\n\n\n\n
About Rick Frishman
\n<\/a><\/strong>Related Resources<\/strong><\/a>
\nMore Posts by Rick Frishman<\/a><\/strong><\/p>\n

To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE <\/a><\/strong>Profit Now <\/a><\/strong>Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Less is often more and that\u2019s especially true with media kits. Traditionally, publicists would blanket the media with bulging, elaborate media kits (also called press kits) in the hope that a few members of the press might bite. The costs were great and the responses were slim, which helps explain why PR was used primarily […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[382],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6097"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6097"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6097\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}