{"id":6103,"date":"2010-08-23T06:46:51","date_gmt":"2010-08-23T11:46:51","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6103"},"modified":"2010-08-19T07:59:25","modified_gmt":"2010-08-19T12:59:25","slug":"media-venues","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/media-venues\/","title":{"rendered":"Finding the Right Media Venues for Your Success"},"content":{"rendered":"

Identifying your target market is one of the most important factors in the success of your business. If you’re clear who your ideal client is and what problems they are dealing with, marketing to them will be much easier. You’ll know their wants, their hopes, their dreams and their desires and will be able to communicate the difference you can make for them.<\/p>\n

Once you’re clear about who your ideal clients are, it becomes very easy to identify the media outlets you should go after. With a little research, you’ll know exactly what TV shows they’re watching,\u00a0what magazines they’re reading, and radio shows they tune in to when seeking news, information, and entertainment. <\/p>\n

You’ll know which messages resonate with your target audience (and their preferred media), and which ones don’t. After you’ve figured out where your ideal clients are getting their \"media<\/a>information,\u00a0make a list and research those media venues. Find out what they’re looking for. Do they take guests? If so, what kind?\u00a0Do they do product reviews? Do they want guest bloggers? Nothing annoys the media more then being pitched stuff that is off-topic. The clearer you are, the easier the PR game is going to be.<\/p>\n

But just being clear isn\u2019t going to cut it.<\/strong><\/p>\n

You have to realize that the media is working 24\/7 and the news never sleeps. If you really want to make a splash and land the media coverage that will take you and your business to the next level, make it part of your daily routine to check the news throughout the day. When you see breaking news that fits your expertise \u2014 and you can provide valuable content \u2014 move quickly to contact the media.<\/p>\n

You\u2019ll have to keep feeding the media to build relationships, but this doesn\u2019t mean call the media every day or every week. It just means you keep reaching out to the media on your list every time you have something they could use.<\/p>\n

And it\u2019s always a good idea to become familiar with the work of individual journalists you want to connect with so you know their beats and preferences. Don\u2019t get discouraged if they don\u2019t respond at first or even after repeated contacts. Keep providing valuable content.<\/p>\n

When the media do call, listen carefully to their questions and give them exactly what they need. Once you establish your credibility and reliability as a source, expect calls from your media friends old and new.<\/p>\n

– Drew<\/em><\/p>\n\n\n\n
About Drew Gerber
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To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE <\/a><\/strong>Profit Now <\/a><\/strong>Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Identifying your target market is one of the most important factors in the success of your business. If you’re clear who your ideal client is and what problems they are dealing with, marketing to them will be much easier. You’ll know their wants, their hopes, their dreams and their desires and will be able to […]<\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[382],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6103"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6103"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}